Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.
Facing a $1.6 billion loss, Intel's layoffs highlight its struggle to compete in the fast-moving chip industry
The aging Switch is losing gamers to more powerful handhelds with better hardware and larger game libraries
AI’s copyright problem will hinge on a key defense: Two music firms are arguing that their use of copyrighted work constitutes fair use.
We examine community banks’ path forward through economic and industrywide challenges.
On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
53% of B2C CMOs and 41% B2B CMOs worldwide said poor corporate financial performance would likely impact marketing planning and spending, per Q1 2024 data from CMO Council and Zeta Global.
Mattel is banking on in-store retail to uplift holiday sales, while Kimberly-Clark is building its profile through storytelling-driven ads. McDonald’s drawing customers to its loyalty program thanks to gamified features in its mobile app. Here are three insights from each company’s most recent earnings and what marketers can learn.
Here are four takeaways and brand examples to guide your full-funnel creative strategy.
By leaning on OpenAI models today, TikTok is buying time to develop its own AI capabilities, potentially disrupting major players like Microsoft and Nvidia.
Outbrain acquires Teads: The $1 billion deal aims to create a comprehensive advertising platform, enhancing the acquirer’s video and CTV capabilities.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.
Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company’s next challenge will be to prove its AI investments can fuel continued growth.
The CPSC holds Amazon accountable for selling hazardous third-party items, highlighting the growing dangers as competition drives down product quality.
This unexpected alliance hints at a brewing challenge to Nvidia’s dominance, as Apple and Google’s collaboration could reshape AI development in Big Tech.
Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, Ogee Beauty and AS Beauty.
UK regulators question if the tech giant’s investment could limit AI market competition, highlighting the potential hurdles future AI partnerships might face.