Advertising & Marketing

Generative AI triggers a hiring surge amid tech industry layoffs: Marketplace fanfare over the technology could shift hiring and resources from other critical areas, like cybersecurity.

Rumors swirl about OpenAI’s ‘Q*’ project: A secret AGI project could be linked to Sam Altman’s firing. It shows how generative AI is a loose cannon without regulation.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the $1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.

72% of US children prefer video games as holiday gifts, highlighting an opportunity for consistent growth on various fronts for the gaming industry.

Stable Video Diffusion creates brief, quality videos from still images, promising industry-wide applications. Concerns over ethics and training data sources intensify.

Details emerge about what may have led to OpenAI CEO’s firing: Tension with a board member may have added to preexisting problems. The ensuing chaos threatens the startup’s marketplace standing.

Global AI market sees major developments: AI21 Labs' funding boost, Anthropic's chatbot breakthrough, and Baidu's revenue growth mark significant industry strides.

Amazon restructures its showy AI division: It’s using the “artificial general intelligence” banner as a way to impress prospective customers, pitting itself directly against OpenAI.

Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.

On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.

For Q4 2022 to Q4 2023, YouTube’s costs per thousand (CPMs) ranged from $13.03 to $15.34—a swing of $2.31, according to our forecast.

The arrangement cuts Android app store fees and stokes regulatory scrutiny over selective, anticompetitive practices. Intensifying regulation and developer fallout could follow.

Safety probes and leadership changes are challenging the company's revenue and market leadership goals. Meanwhile, the delays open opportunities for robotaxi competitors.

OpenAI’s crisis deepens: More employees threaten departure, customers look to rivals, and an investor lawsuit looms following the board’s firing of CEO Sam Altman.

Amazon aims to upskill 2 million in generative AI: It’s trying to improve its standing in the AI race, but it may need to improve its image as an employer first.

OpenAI's leadership crisis (largely) benefits Microsoft: Turmoil likely strengthens companies’ ties, setting the stage to further augment AI innovation.

Advancements in technology and innovations such as AI is the top concern among C-level executives worldwide for 2024, per Accenture.

On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.