Advertising & Marketing

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.

Disney is encouraging its viewers to play. Instacart is balancing food content and advertising. YouTube is experimenting with less-intrusive picture-in-picture placements for livestreams. Here is how advertisers can capitalize.

It’s unclear whether customers understand what’s required for that level of personalization. Banks must bring customers up to speed about how they’ll do it.

X AI tool reignites brand safety concerns: Grok genAI was used to create violent images of brand mascots and celebrities, highlighting social media’s moderation challenge.

On today's podcast episode, we discuss if ‘Just Walk Out’ technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.

A federal judge has ruled that Google's search business is an illegal monopoly, marking a significant win for the U.S. government’s efforts to rein in big tech. The landmark decision found that Google abused its dominance by paying device makers billions annually to be the default search engine, stifling competition.

Ruling puts Google in DOJ’s crosshairs: A federal court’s decision that Google monopolizes search and ads leaves the DOJ weighing a breakup. Even if it happens, Google’s dominance is likely to endure.

Top firms like McKinsey, Accenture, and Deloitte are investing billions to remain ahead in the AI race.

With 70% of companies at risk and deepfake incidents soaring, enhanced biometric authentication and awareness are critical.

Agencies embrace Reddit's ad tools: Partner Badging Program and certifications drive drives mid-market platform adoption.

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

Nike’s Olympics efforts kicked off in April, with the brand launching new products, hosting in-person events with athletes like Jordan Chiles and Sha’Carri Richardson, and debuting a controversial ad campaign.

Walmart sells the top-five private label brands: That’s a strong differentiator at a time when a sizable segment of consumers is trading down to store brands.

As the EU enforces strict AI rules with severe penalties, US companies may cut features or scale back operations in Europe, hindering the region’s AI competitiveness.

A leak from National Public Data has exposed billions of records across the US, UK, and Canada, heightening the threat of identity theft and phishing attacks. Read online