Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.
AI-powered coding assistants have secured almost $1 billion in funding since early 2023. Software engineering is a key genAI application but comes at the expense of developer jobs.
Insufficient security measures expose businesses using AI copilots to data breaches, leading to potential unauthorized access and misuse.
“Megalopolis” trailer scandal underscores AI risks: Lionsgate's quick response reflects the dangers of relying on AI without proper vetting.
A September conference will examine security practices. Third-party competition could be challenged by any changes, and customers may need to adapt to new protocols.
Digital advertising outperforms in 2024: Google, Meta, and Walmart drive strong midyear gains while smaller platforms face challenges.
The platform’s commitment to privacy clashes with regulators’ demands for stricter content moderation, raising concerns about liability for platform misuse.
A controversial “active listening” targeting method reinforces privacy needs: Cox Media Group’s proposal reignited concerns about the ethical boundaries of ad targeting.
Starbucks was once considered the go-to “third place” where people could relax, work, and socialize over a cup of coffee. However, the rise of mobile ordering has compromised the company’s core identity, our analysts said. In North America, Starbucks saw a 6% drop in foot traffic, and a 2% decline in same-store sales YoY, according to its July earnings call.
This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.
Under DMA pressure, Apple will let users delete Messages, Safari, Photos, and the App Store. A more customizable experience could have financial repercussions for Apple.
TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media.
Targeting consumers is only half the battle for advertisers: Brands need to make sure their own services are quick and easy to use, lest they lose crucial consumers.
In the short-term, SEO professionals shouldn’t stress about the Google antitrust results. This outcome is a big deal for Google but won’t change marketers’ day-to-day workflows. “No court can magically shift a market where Google controls 95% of search,” said Dr. Pete Meyers, principal innovation architect at Moz.e Microsoft and AT&T. There’s no clean way to split off text ads from core search,” he said.
North America saw a 70% YoY increase in data center construction, But with 80% of capacity already pre-leased to major players, that still may not be enough.
Significant privacy and safety concerns have pushed testing into October, four months after the feature’s roll back.
ew leadership aims to address closer App Store scrutiny and developer challenges.
Inclusivity sets new standard at Olympics: Study reveals event’s ads outperformed on brand impact; the Paralympics is brands’ next chance at bat.