36% of marketers worldwide will increase investment in brand marketing this year, a 13 percentage point increase over 2022, according to a December 2023 report from WARC.
Apple’s Vision Pro, rich in apps and retail support, faces a crucial test: public acceptance in everyday scenarios—echoing Google Glass’ challenges.
VC hesitancy is the latest generative AI trend: Funding still invigorates the sector, but overvaluation and competitiveness concerns have quelled the excitement.
Target looks to a paid membership program to fuel growth: The Amazon Prime-like program could incorporate Shipt, the company’s $99 annual delivery service.
Ford reformulates its EV strategy after premium model sales stall. Small and affordable EVs could reignite interest while enabling expansion to emerging markets.
Google Cloud teams up with Singapore on AI expansion: The country’s AI enthusiasm and investment could be advantageous for Google as it competes with AWS and Microsoft.
47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.
On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
On the podcast we discuss what to expect as banks deploy more AI in 2024. We chat about several use cases for AI, like customer service and chatbots, personalized banking services, fraud detection and prevention, credit scoring and risk assessment, as well as personalized marketing. In “Place Your Bets,” we distribute 10 points to four predictions in order to rank the relative likeliness that each one will come true. We rank the following to see which is most likely to happen in 2024: news stories about overzealous chatbots stops banks from rolling them out, regulators squash attempts to use AI for investment advice, the deployment of AI enables banks to initiate massive layoffs, and small banks and credit unions are able to win more customers because of their deployment of AI for customer service. Listen to the conversation with host Rob Rubin and our analysts Jacob Bourne and Gadjo Sevilla.
US advertising sector adds 2,000 jobs, reaching a record high: The robust job market reflects a stable, growing economy.
Amazon muscles in on Google and Meta’s ad throne: Retail media and Prime Video propelled the company to a blockbuster 2023—and 2024 looks even brighter.
The sector’s blueprint for recovery focuses on efficiency, innovation, and strategic investments in AI, cloud computing, and cybersecurity.
Microsoft, Amazon, and Google adapt strategies for AI-driven growth with mixed results. But genAI’s hunger for cloud computing could increase costs.
YouTube TV surges to 8 million subscribers: Google’s diversification strategy is paying off as it keeps a finger on the pulse of consumers’ digital entertainment preferences.
Zuck is reading our 20-year-old Facebook posts: He says they’re being used to train AI models, but it raises a key question about who owns the content.
Many in digital advertising, including the Interactive Advertising Bureau, have begun to use connected TV (CTV) as an umbrella term to include content delivered via CTV devices or OTT services.
On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
The top three tasks that boomers Internet users find technology important for are managing money (cited by 73% of respondents), staying informed with current events (69%), and keeping their home secure (59%), per an October 2023 Razorfish survey conducted by GWI.
YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.
What The Messenger’s collapse means for the news industry: The short-lived startup’s unceremonious end shows the ad-supported model needs an overhaul.