GPT-4.1 undercuts rivals with easy-to-budget rates, turning advanced reasoning into the default, not the deluxe.
Furniture retail squeezed by high acquisition costs: Industry KPI data shows the sector at a disadvantage as economic uncertainty and tariffs drive up the cost of winning customers.
Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."
Temu pulls its Google Shopping ads: The escalating US-China trade war puts the company’s business model at risk and threatens ad giants like Meta and Google.
Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.
This could help the bank strengthen its ties with SMB clients and boost customer acquisition.
With an antitrust trial on the horizon, Google is slashing jobs and budgets to hedge against a forced Chrome divestment.
Rapidly growing healthcare providers are reinvesting in online marketing: Incumbents must embrace social and search marketing to ward off competition from telehealth and D2C providers.
The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation
With TikTok in limbo, Neptune is pitching itself as a mental-health-conscious, creator-first alternative, but it’ll need more than good vibes to scale
Almost nine in 10 (87%) US executives are comfortable with agentic AI taking over some number of decisions and tasks for customers, according to February data from NLX and QuestionPro.
On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.
Its next-gen models are built to generate big ideas, not small talk—aiming squarely at science and high-value enterprise work.
Netflix’s AI search test takes aim at content fatigue: By letting users search more intuitively, Netflix hopes to edge out rivals and helps viewers navigate its library.
As AI agents take over the grunt work, coders can step into roles that look more like architects and less like keyboard jockeys.
Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.
On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
Tariffs may reduce US social media ad spend by $10 billion in 2025, or 10% versus our existing forecast.