The DOT’s halt on EV charging projects disrupts a $5B initiative. The move risks stalling consumer adoption and industry momentum.
The platform warns that shifting search algorithms and mixed DEI expectations could hurt user growth and brand perception.
Apple risks consumer trust—and security breaches—if it gives the UK a back door to iCloud, but noncompliance invites legal action.
Grammys’ viewership miss emphasizes Super Bowl power: The awards show ended a three-year streak of viewership bumps ahead of this weekend’s Super Bowl.
With Super Bowl ads costing around a whopping $7 million for a 30-second spot this year, viewers can expect some memorable commercials while watching the Chiefs and the Eagles face-off.
Consumer interaction and engagement with healthcare and pharmaceutical ads vary greatly by generation. Marketers must gain a better understanding of these differences to reach patients more effectively.
We examine how some smaller financial institutions can outperform their larger counterparts.
Google dropped diversity goals, citing federal compliance. Its DEI rollback reflects a strategic pivot among Big Tech firms to secure government partnerships
Nissan rejected Honda’s proposal to become a subsidiary. Both companies risk losing critical synergies as competitors strengthen EV and autonomous tech partnerships.
61.3% of US consumers think media publications should always disclose when content is created by AI, according to a May 2024 EMARKETER survey.
Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.
What Q4 tells us about the big four agencies: Omnicom and Publicis enjoyed strong quarters as they prepare for Omnicom’s IPG acquisition.
Uber’s record Q4 overshadowed by conservative Q1 outlook: The company expects rising insurance costs, unfavorable FX rates, and weather-related disruptions to weigh on bookings
European AI startups secured $8 billion in 2024, yet strict regulations and reliance on US capital could stifle homegrown innovation..
OmniHuman-1’s AI video creation could transform digital media but raises concerns over deepfakes and misinformation.
LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.
Spotify reports its first full year of profitability: Cost-cutting, price hikes, and a UMG deal should help the company build on its strong Q4 in 2025.
Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.