On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
The ad industry and FTC haven’t buried the hatchet: A battle over “junk fees” is the latest stage of conflict between regulators and the ad industry.
US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.
OpenAI seeks $7 trillion to accelerate chip production, which could challenge Nvidia’s dominance. The divide between AI’s software and hardware industries is growing.
Microsoft takes on Apple and Amazon: It continues to lead Big Tech on generative AI. An unbalanced marketplace poses financial risks for the entire industry and beyond.
Hackers, targeting fewer but richer victims, doubled profits in 2023. This surge pressures companies into costly payoffs. Businesses must prioritize cybersecurity to curb this trend.
Chatbots from Google and Microsoft spin tall tales about the Super Bowl: Gemini and Copilot gave users wildly inaccurate information about the high-profile event. It’s an industry pitfall.
On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.
On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Digital realty company Opendoor plans to sell a house live during its Super Bowl ad slots on Sunday. It’s an ambitious campaign that required the help of Mischief, the creative agency behind last year’s viral Tubi Super Bowl ad. Sunday’s ads consist of two 30-second spots, one teasing a house listing on Opendoor’s site and the other showing the results of the sale—live.
US efforts to hinder China’s AI and semiconductor growth are undermined by billions in early funding from US VCs to Chinese firms, which now factor into the AI and chip race.
Return fraud cost retailers $101 billion last year, per NRF estimates: That poses a challenge as merchants need to balance mitigation measures with customer satisfaction.
Nvidia is worth as much as China’s entire stock market: Its bull run rests on smart strategic decisions on the AI chip front. It will be hard for rivals to catch up.
OpenAI, Google, and Nvidia are among 200 companies participating in the US government’s consortium to standardize safety. Will tech’s most competitive companies get along?
Shein and TikTok hunt for logistics and supply chain operations talent: That’s driven them to open office spaces in Seattle, where they aim to poach current and former Amazon employees.
D-ID is giving generative AI chatbots an approachable face: The startup stands out for its financial stability in the challenging AI sector. Others could emulate its product focus and efficiency.
On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
Marketing & Advertising Briefing, Esumm Meta's 2023 revenues spiked thanks to Chinese advertisers like Temu and Shein: Concerns over sustainability and market overdependence are reasonable.