Advertising & Marketing

On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

Deflationary pricing trends, AI device integration, and surging interest in gaming could boost consumer tech’s recovery after years of stagnation.

OpenAI’s grip on generative AI sector slips: The company says it’s not losing customers, but its clients are seeking other options. Will it still hit its forecast $5 billion revenue in 2024?

Qualcomm’s Snapdragon XR2+ Gen 2 challenges Apple’s Vision Pro with comparable features and strategic partnerships. Pricing will be a key differentiator.

Google is making robots safer for household use: Three new systems use AI to help robots make better, safer decisions in domestic environments, potentially leading to a new class of consumer devices.

Facebook’s new privacy feature is lacking, critics say: Link History lets users opt out of browser tracking, but only in specific cases.

On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.

Advertising data is being distributed without user consent: A study found that 91% of US publishers are sharing data before users give the OK.

Pharma still loves traditional TV ads, even as audiences tune out: Drug advertisers spent $4.37 billion on TV ads in 2023 and will likely spend more in 2024. But even older adults are turning to digital channels.

Intel spins out Articul8 for enterprise generative AI solutions targeting security-sensitive sectors, indicating new opportunities for Big Tech’s continued AI expansion.

Despite the surge in AI investments, plunging venture capital funding is making it difficult for startups to raise capital, which could stifle long-term innovation.

Microsoft upends decades of precedent with Copilot key for Windows: It provides access to its AI platform for productivity tasks, marking the first significant keyboard design change since 1994.

Google is planning to release Bard Advanced: The paid subscription chatbot would compete with ChatGPT Plus if it performs well and is priced right.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

Sales of smartphones over $600 grew 6% in 2023, with Apple leading despite emerging market shifts. GenAI on upcoming handsets could kickstart upgrade cycles in 2024.

New training models can clone the human voice and even alter tone, emotion, and accents. The potential for innovation is high, but so is the danger of scams and deepfake abuses.

Apple faces an uphill battle to get consumer attention this year: It shed over $100 billion in market value and is facing pressure to innovate with foldable phones and AI.

Coursera launches a generative AI ‘coach’: The technology is a focal point for the education system as AI skills are in high demand. Now AI is teaching those skills too.

Generative AI faces an uphill legal battle: A number of copyright lawsuits are stopping advertisers from adopting the tech.