Retail media growth spurs demand for ad tech talent: Channel expansion and rising client expectations create need for jobs in performance marketing and ad buying.
Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities—and draw attention from YouTube.
Original content still drives growth: “Adolescence” proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.
With physical sales fading and subscription interest rising, smart in-game ads offer consistent revenues without alienating players.
Starbucks launched its Pumpkin Spice Latte before Labor Day, Doc Martens’ yellow stitching now outlines open-toed shoes, and Ugg wants to stay in consumer’s closets year-round. In retail, seasonality has become a suggestion. Ugg, which rose to fame for its collection of fur boots, places its new line of Mary Janes and sandals in the first warm days of the season in its global campaign “Bring Spring Energy." Made alongside agency Young Hero, the spot which launched this month features musician HANNI and her friends, who all romp around in the sun while sporting the collection.
By integrating iSpot’s tools, Paramount aims to attract ad dollars with sharper data on purchases, attention, and campaign impact across TV and streaming.
A $40 billion funding round could boost its value, but mounting pressure from Big Tech and nimble rivals threatens to outpace its growth.
Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.
The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches. "Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast.
Gemini 2.5 Pro’s logic-based responses and deep Workspace integration give it a massive edge in mainstream, enterprise-ready AI adoption
TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.
Roblox has been popular with young game players for years. It brings in tens of millions of players every day. As more marketers explore activations on the platform, best practices are starting to take shape.
Infinite Reality’s $207 million buy revives Napster as a virtual concert hub where fans can watch shows, chat with artists, and buy merch—all inside immersive 3D spaces.
A possible $1 billion fine over its ad-free subscription model could reshape Meta’s business in Europe and push marketers toward less invasive targeting.
Meta may consider ad-free subscription offer for the UK: While the company settled a suit with a UK citizen, a similar offering in the EU has faced pushback.
After pulling news for a portion of EU users, Google saw barely any drop in engagement, which could fuel a shift toward AI summaries and fewer publisher links.