In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.
Meta Connect focuses on AI-driven ad tools: The event will highlight how AI advancements will enhance ad targeting and boost time spent on Meta's platforms through immersive experiences.
Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.
As open banking nears, financial institutions should be thinking about its impact on customers who likely bank elsewhere, too.
Companies like Microsoft, Apple, and Meta are integrating AI across their ecosystems. Google is tapping its cloud services user base to dominate mainstream AI, accelerating adoption.
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology.
IAB introduces in-store retail media standards: New guidelines aim to unify ad formats, metrics, and improve measurement transparency.
Qualcomm’s bid could reshape both companies, but Intel’s financial woes and regulatory hurdles pose major obstacles.
Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.
Spotify can expect another strong year for ad revenues: Investor pressure has the company capitalizing on podcasts for a video advertising expansion.
Facebook and YouTube dominate, but the rise of unverified stories poses a challenge to credible reporting.
Young consumers’ habit of regularly checking companies’ and apps’ reviews creates a valuable opportunity to build relationships.
On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
The need for more detailed record-keeping will increase compliance costs.
Relying on the revival of a Three Mile Island reactor, Microsoft plans to harness clean energy to meet the soaring demands of AI