DOJ continues the push to dismantle Google: The search giant will need to battle regulators to defend its dominance, while advertisers should prepare for fragmentation.
Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.
A 358% YoY spike in DDoS attacks reveals rising threats from IoT botnets and state-sponsored hackers. Marketers risk campaign collapse without hardened, resilient infrastructure
The DOJ’s proposal to unwind Google’s ad stack could reshape digital advertising—potentially leveling the playing field for advertisers and giving publishers more leverage
Discord’s platform is built for participation, not passive content: Brands face high standards—and high rewards if they succeed.
On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
Nearly three-fourths of Gen Zers discover new media content on social media (72%) and on YouTube (71%), according to December 2024 data from Toluna, Coraly Partners, and Halford Media Advisory.
Following Google’s second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year’s ruling of antitrust practices in online search, could reshape digital advertising.
As tariffs put pressure on retail media budgets, advertisers are, in turn, pressuring retail media networks (RMNs) for more sophisticated measurement tools that provide them with richer data across the entire funnel.
Custom AI agents are booming, but power and capacity shortfalls are slowing Microsoft’s expansion, threatening to delay broader adoption and inflate cloud costs.
As genAI tools grow more complex, error rates climb—raising red flags for marketers who now face mounting risks from inaccurate, overconfident outputs.
Reddit’s global growth is now core to its business: Community-driven expansion and ad revenues abroad are transforming the platform’s trajectory.
By keeping nonprofit control, OpenAI ditches profit-first ambitions and positions itself as the ethical backbone of the AI race
Apple Q2 revenues grow 5% YoY, but Services are slightly below expectations: Despite revenue gains, tariffs and an antitrust case could cause the tides to turn.
Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.
On today’s podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.
Threads hits 350 million monthly active users: As the platform sees steady growth, the question of whether it’ll outpace X in the near future intensifies.
Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.
GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.
Regulators slammed TikTok for failing to protect 175M EU users from potential Chinese access, fueling divestment and ban pressures worldwide.