YouTube’s streaming lead is solidified: The platform enjoyed a yearlong reign as the leading streaming service, strengthening its position in measurement negotiations.
Super Bowl LVIII breaks sponsorship value records, with AI analysis showing $457.4K per exposure: Highlights include Nike's dominance and State Farm's halftime win.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Unveiling Magika as an open-source model for cybersecurity, plus investing in global standards, emphasizes Google’s role in AI safety.
Google’s Gemini Pro 1.5 is powerful and confusing: After a recent release and rebranding, Google is showing off another accomplishment in the AI race. Consumers might not care.
Xbox embraces cross-platform gaming, hinting at a future beyond consoles. Meanwhile, PS5 nears its twilight, reflecting a broader industry pivot to cloud, mobile, and PC gaming.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.
Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.
Prime Video with ads needs time to grow on consumers: Amazon is getting flak for its ad-supported rollout, but Netflix’s trailblazing shows it will pass.
LinkedIn's new API aims to transform B2B media planning: The new tool promises precise targeting and budget optimization.
It surpassed Alphabet with a $1.8 trillion valuation, driven by AI hardware demand. Investments position Nvidia as a central figure in AI.
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Google wants to boost internal productivity with Goose AI: Releasing the coding software internally could be an initial step in what could become a full-fledged product launch.
Cisco cuts 4,250 jobs amid tech slowdown and persistent dip in demand for telecom and connectivity equipment.
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Ad industry employment is soaring. Why is diversity falling? An ANA report found that ad industry diversity declined in 2023, highlighting faltering commitments to DEI.
Google responds to a scathing IAB report on the Privacy Sandbox: The company kept its EOY 2024 target and said changing privacy standards demand shifts.