US digital media publishers and platforms are split on the difficulties they will face in 2025, according to a September 2024 study from Integral Ad Science and YouGov. Almost a third (29%) cited ads delivered alongside risky content, contextual targeting, monetizing with/without social platforms, and scaled audience extension as major challenges.
Navigating US sanctions and a Chinese antitrust investigation could derail Nvidia’s supply chain, delay cutting-edge hardware, and challenge its dominance in a global market.
By rolling out Review Insights and a conversational assistant, Yelp hopes to enhance usability, tackle review fatigue, and outmaneuver competitors in local search.
As AI workloads push limits, Microsoft’s repeated outages threaten its once-unshakable claim as a reliable tech leader.
Reddit debuts conversational AI: Reddit answers provides fast, intelligent search, enhancing the platform's navigation and user experience.
The president-elect has chosen some high-profile members of the financial services industry to serve in his administration.
What Omnicom and Interpublic’s merger means for the industry: The Big Four will become the Big Three in a move that shifts industry power dynamics.
AI-driven tools are helping brands swap cookie-cutter campaigns for ultra-targeted experiences, giving Adobe a fresh shot at dominating customer engagement
Banks have an opportunity to build trust by recommending relevant products and engaging on social media.
With Waymo and Uber scaling operations via partnerships, robotaxis could become a competitive force in global transportation markets.
With divestiture unlikely, TikTok faces removal from US app stores, sparking uncertainty for creators, advertisers, and global regulation in an increasingly tense US-China standoff
Despite its popularity, TikTok’s ad revenues are relatively small compared with those of the social behemoth Meta. But CPMs on TikTok are inching closer and closer to Meta’s each year, per our forecasts
Around the same time the Department of Justice recommended a judge require Google sell Chrome, rumors stirred about OpenAI launching its own browser. If the DOJ's recommendation becomes a reality, a forced Chrome sale would pave the way for another browser to compete for its users.
Edelman wants to rely less on top-funnel brands: Layoffs show the company attempting to diversify revenues and meet demand for marketing services.
TikTok integrates with Nielsen ONE: Advertisers can measure and compare campaign performance across digital, linear TV, and CTV platforms.
On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.