Advertising & Marketing

Bud Light’s sales are down nearly 30% YoY: A turnaround appears unlikely anytime soon after the brand once again stepped on a rake by partnering with controversial comedian Shane Gillis.

Google One approaches 100 million subscribers: It’s balancing sluggish ad revenue with gains in subscription and cloud services. Future success calls for more income streams.

Threads rises to No. 4 in download chart as interest surges. Meanwhile, X struggles with dwindling appeal under Musk. Meta’s focus on moderation could be key to overtaking X.

When millions in funding isn’t enough for an AI startup’s survival: New generative AI companies are looking to sell but Big Tech isn’t at liberty to buy, creating an opportunity for mature startups.

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.

Project Texas hasn’t solved TikTok’s data safety issues: A published report found the platform’s US security effort is struggling to keep up with ByteDance’s moves.

Its Activision Blizzard acquisition boosts gaming gains beyond Windows profits. But the industry’s downturn and ensuing layoffs paint a grim picture for gaming in general.

Google’s AI pivot yields cloud boom while ad revenues bust: Its latest earnings report points to an underlying pain point in its business model both challenged and buoyed by AI.

Walmart plans to broaden its physical footprint: After years of keeping its store count flat, the retailer intends to open or remodel over 150 stores in the next five years.

OpenAI, Microsoft bullish on humanoid robots: They’re in talks to invest in startup Figure AI as humanoid robots hit factory floors. Google’s research could bring the tech to maturity.

The leading EV manufacturer is doubling outlets and focusing on local market needs to boost adoption—lessons US manufacturers might be able to learn from.

Ads delivering alongside risky content or fake news and maximizing yield are the biggest media challenges facing US publishers, according to a September 2023 study from Integral Ad Science and YouGov.

Consumers aren’t all that bothered by streaming ads: A Disqo survey found that opposition to ad-supported subscriptions has dropped significantly.

Amid staff cuts and regulatory pressures, X invests in an Austin trust and safety office: It’s a response to digital safety demands and AI-generated challenges.

Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we’ve kept watch on the teasers. This year’s Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers’ big night, here are five trends we’re watching.

TikTok influencers drive the most engagement for sponsors: Our Industry KPIs show influencers on TikTok have more than twice the engagement as Instagram influencers.

The Vision Pro’s technology and immersive user experience get high marks from reviewers, but its premium cost and concerns about developer support are barriers to adoption.

UPS sees significant challenges ahead: After reporting a 9.3% decline in annual sales in 2023, the company expects sales to rise as little as 1.1% this year.

Google unveils new Bard-powered features for Android: Smartphones are a powerful way to connect users with generative AI. Prioritizing digital privacy is a winning strategy.

Apple could make history at WWDC this year: It’s planning big generative AI announcements that could help it catch up and potentially surpass rivals in key product areas.