The company’s survey shows nearly 50% of small businesses use AI for marketing, yet 73% lack confidence in their strategies, highlighting an opportunity.
Expanding production in India positions Apple to tap into its rising middle class and 5G market, crucial for offsetting slower sales in China.
Data-driven decisions lead to early cancellations: “The Acolyte” and “My Lady Jane” axed as streaming platforms prioritize immediate success.
Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.
Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.
AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
The close tie between Amazon's ecommerce and advertising businesses presents both opportunities and challenges. "When ecommerce sales are growing, retail media dollars are going to go up,” our analyst Jeremy Goldman said on a recent episode of the "Behind the Numbers" podcast. “But when ecommerce dollars aren’t growing that much, it's harder to get the retail media dollars to grow because they’re so intertwined."
American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.
Refusals by the popular apps Procreate and Halide to adopt AI reflect artists’ fears and growing anti-AI sentiment in the creative community. This backlash could shape the future of digital art in marketing and advertising.
With some regions experiencing prolonged AT&T internet outages, a worker strike threatens to exacerbate the company’s service challenges.
AMD will acquire ZT Systems for $4.9 billion to enhance its data center capabilities and compete with Nvidia in the AI server market.
Amazon tests removing product reviews and ratings from search: The retailer claims it will enhance the browsing experience, but it creates friction for the majority of shoppers who rely on customer feedback.
Walmart's ad business drives 26% revenue growth: Walmart Connect leads with 30% increase, outpacing Amazon's ad unit.
On today’s podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney’s streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
The AI that powers today’s search engines is getting smarter. Failing to manage your brand’s online reputation can damage it and lower its search engine ranking. Basics like managing reviews, updating content, and business listings are essential to keep your brand visible and controversy-free.
They must choose between sacrificing traffic or protecting their content from Google’s AI use.