Consumers are confused about tariffs, and brands need to find a way to reach them with the right messaging about the potential for volatile pricing.
Banks must help customers navigate growing economic uncertainty.
Threads tests feature allowing users to select interests: The move could help the platform address its retention problem and draw creators.
Retail media resilience: Brands continue investing in this ad channel, but rising expectations put pressure on their retail partners.
Despite new restrictions and parental tools, the platform couldn’t block off-platform contact attempts, spotlighting its challenges in protecting underage users.
Its new tool helps advertisers dodge harmful content without overblocking, giving brands clearer control over where their ads show up.
With no plan B after Amazon’s exit, the Roomba maker is downsizing, scrambling, and hoping new products can save what’s left.
: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.
AI is moving from insight to execution: OpenAI’s Kevin Weil outlines how AI will evolve beyond answering questions to autonomously completing tasks across industries.
Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.
A $750 billion drop in market value reveals investor unease, with tariffs and recession worries putting pressure on consumer spending, marketing budgets, and tech margins.
AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices—but trust and authenticity remain concerns.
Scopely’s $3.5 billion acquisition of Niantic’s games division strengthens its position in mobile gaming. Pokémon Go’s live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.
Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.
On today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.
Women’s sports advertising is thriving: TV viewership is up 140%, ad spend has doubled, and in-game ads drive 40% more engagement than primetime TV.
Read AI’s Search Copilot unifies workplace chaos with AI: By pulling data from chats, CRMs, and cloud tools, this cross-platform search engine offers instant setup and an agnostic edge over Big Tech solutions.
70% of consumers worldwide have switched brands because they enjoy experimenting, according to a January 2025 Capgemini report.