In 2027, enterprise spending on generative AI solutions worldwide will reach $151.1 billion, growing nearly eightfold from its total in 2023, according to the International Data Corporation.
Not every trend gets the headline it deserves. Our analysts spotted three undervalued ad mediums (in games, shoppable media, and ride-share companies), each holding an opportunity for advertisers to diversify their spend, explore formats, and identify untapped audiences. Here are the ad forecast trends you need to know.
Compliance with the DMA comes with fees and risks. Sideloading is allowed, but unvetted apps increase user risk. The big win for EU regulators could set a global precedent.
Vodafone and Three UK’s proposed £15 billion merger faces opposition by the CMA and could reshape the UK telecom landscape and current consolidation trend.
Microsoft, Amazon, and Google AI startup deals raise red flags at the FTC: The agency is inquiring about potential antitrust practices, but Nvidia’s new strategy could nullify the effort.
Samsung takes on Apple with chatbot smartphone integration: Its Galaxy S24 will use Baidu’s Ernie in an AI-enabled device pivot to take on Apple’s dominance.
Google launches a chatbot for advertisers: The tool lets advertisers generate cheap creative for ads, opening the door to new brands.
With OpenAI’s new GPT Store, an Apple App Store-like interface that opened earlier this month, SEO professionals can share their own custom versions of ChatGPT with premium subscribers. But these collaborative innovations aren’t without their challenges. Generative AI can’t do everything, and it can be hard to vet new tools in the store.
Productizing AI, diversifying businesses, and efficiency and consolidation could prepare the tech sector for a surge in profitability.
Loss of leadership and canceled game releases signal transitional upheaval. Smaller studios may benefit from the lull, but the sector faces increased headwinds.
Nvidia-Equinix partnership threatens Big Tech’s AI domination: It could give companies ownership over their AI ambitions, potentially cutting reliance on major cloud providers.
Temu takes a page from Shein: It plans to open its marketplace to US and European sellers. But it may face the same challenges that have plagued Shein’s similar strategy.
Anthropic trains 'Evil Claude,' exposing AI risks: The startup’s safety research points to potentially serious societal risks from current generative AI models, not just future ones.
The world’s leading agencies want more AI. Are ad jobs safe? Publicis Groupe is the latest giant to invest in the tech, but humans aren’t obsolete just yet.
On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
FTC scrutinizes TurboTax over 'free' service advertising: Intuit faces legal backlash, highlighting the thin line between persuasive and deceptive marketing tactics.
2023’s 5G sales slump could rebound in 2024, spurred by AI data centers and private 5G demand and driving the telecom sector’s diversified investment and growth.
Google quickens the pace on AI tool deployment: It has grand ambitions to be the clear generative AI frontrunner this year. The path to the top entails courting consumers.
Microsoft moves to reduce reliance on OpenAI with new AI team: It’s targeting the industry’s AI cost-effectiveness problem, which could give it a key advantage in the race.