OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.
Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.
On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.
Last month, M&M's launched its first loyalty program, Fun Club, allowing consumers to earn points by completing activities and redeem them for sweepstakes entries or M&M's merchandise. While loyalty programs are typically associated with high-frequency purchases—like groceries, travel, or restaurants—even low-frequency brands are using loyalty to increase engagement, gather data, and drive sales amid rising competition.
Positivity pays on Pinterest: A new study determined that platforms deemed “positive” can significantly boost ad performance.
Creators get Cannes spotlight in 2025: With rebranded awards and new categories, Cannes Lions acknowledges the growing impact of creator-driven marketing.
Variable notification frequency comes to YouTube: The test could help brands reach audiences and drive purchase decisions—but will require them to adapt.
Government missteps turned into a viral ad for privacy, giving Signal a rare shot at user loyalty in a market crowded by data-hungry giants.
Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities—and draw attention from YouTube.
A 25% import tax reshapes car manufacturing, penalizing even US assembly and likely triggering consumer price hikes and marketing budget cuts.
By integrating iSpot’s tools, Paramount aims to attract ad dollars with sharper data on purchases, attention, and campaign impact across TV and streaming.
Original content still drives growth: “Adolescence” proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.
YouTube Shorts views get redefined: Starting March 31, every play counts as a view—but only “engaged views” will determine monetization and deeper insight.
A $40 billion funding round could boost its value, but mounting pressure from Big Tech and nimble rivals threatens to outpace its growth.
Retail media growth spurs demand for ad tech talent: Channel expansion and rising client expectations create need for jobs in performance marketing and ad buying.
With physical sales fading and subscription interest rising, smart in-game ads offer consistent revenues without alienating players.
Starbucks launched its Pumpkin Spice Latte before Labor Day, Doc Martens’ yellow stitching now outlines open-toed shoes, and Ugg wants to stay in consumer’s closets year-round. In retail, seasonality has become a suggestion. Ugg, which rose to fame for its collection of fur boots, places its new line of Mary Janes and sandals in the first warm days of the season in its global campaign “Bring Spring Energy." Made alongside agency Young Hero, the spot which launched this month features musician HANNI and her friends, who all romp around in the sun while sporting the collection.
The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches. "Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast.