This strategy could help them dominate their larger competitors in this new channel.
Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they “often” or “always” accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 EMARKETER survey.
Now is the time for brands to build relationships with Gen Alpha: The generation is worth over $28 billion in direct spending, with billions more indirectly.
Persistent security and stability problems in their processors are eroding trust and driving users to more reliable options like Qualcomm and Apple Silicon.
Big Tech companies are bypassing acquisitions by poaching key employees and licensing technology, leaving startups vulnerable and potentially stifling innovation.
In a case study, we explore why Community Federal Credit Union’s local partnerships strategy has been so successful.
When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. “It's on TikTok where Kamala is really shining,” said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris’s social media and campaign strategy.
In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
Businesses using genAI see significant ROI, yet 47% of employees report they lack the skills to use AI effectively, highlighting a critical training shortfall.
OpenAI's rumored search engine became a reality with its launch of SearchGPT this month. While it joins other AI search platforms like Perplexity and Arc Search, the scale of ChatGPT raises the question: Could this be the Google killer? It has a long way to go. Google has more than 90% of search engine users, according to June 2023 data from Similarweb.
GARM shuts down after X's antitrust lawsuit: WFA ends initiative as financial pressures from Big Tech litigation grow, raising concerns among advertisers.
China’s EVs outsell gas cars for the first time, VW slashes ID.4 lease prices, and Sen. Warren pushes for answers on Musk’s use of Tesla resources for his other companies
Lowe’s looks to expand the reach of its retail media network: The home improvement retailer rebranded the service Lowe’s Media Network and plans to launch four new channels this year.
By offering AI as a paid service, Apple could turn its secure ecosystem into a steady stream of revenue, tapping into its extensive user base.
The companies reportedly worked together to attract younger users, ignoring their own policies and risking future regulatory action.
On today's podcast episode, we discuss standout data points from this year’s back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.