Advertising & Marketing

Productizing AI, diversifying businesses, and efficiency and consolidation could prepare the tech sector for a surge in profitability.

Loss of leadership and canceled game releases signal transitional upheaval. Smaller studios may benefit from the lull, but the sector faces increased headwinds.

Nvidia-Equinix partnership threatens Big Tech’s AI domination: It could give companies ownership over their AI ambitions, potentially cutting reliance on major cloud providers.

Temu takes a page from Shein: It plans to open its marketplace to US and European sellers. But it may face the same challenges that have plagued Shein’s similar strategy.

Anthropic trains 'Evil Claude,' exposing AI risks: The startup’s safety research points to potentially serious societal risks from current generative AI models, not just future ones.

The world’s leading agencies want more AI. Are ad jobs safe? Publicis Groupe is the latest giant to invest in the tech, but humans aren’t obsolete just yet.

On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.

FTC scrutinizes TurboTax over 'free' service advertising: Intuit faces legal backlash, highlighting the thin line between persuasive and deceptive marketing tactics.

2023’s 5G sales slump could rebound in 2024, spurred by AI data centers and private 5G demand and driving the telecom sector’s diversified investment and growth.

Google quickens the pace on AI tool deployment: It has grand ambitions to be the clear generative AI frontrunner this year. The path to the top entails courting consumers.

Microsoft moves to reduce reliance on OpenAI with new AI team: It’s targeting the industry’s AI cost-effectiveness problem, which could give it a key advantage in the race.

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

On today’s episode of The Banking & Payments Show podcast, we discuss the most important banking trends that we expect to see in 2024. We examine the big headlines from our Banking Trends to Watch in 2024 report, such as risky banking as a service partnerships, the social media players pushing the boundaries of banking, the disruption caused by AI and new developments with digital wallets. In a new segment called "Place Your Bets," using a total of 10 points, we allocate points to different trends to predict their likelihood of coming true. Listen to the conversation with guest host Marcus Johnson and our analysts Tiffani Montez and David Morris.

Agencies prepare for a pivotal 2024: They’re balancing optimism and economic reality in a bid to harness new opportunities and foster resilience.

LinkedIn's new sponsored post feature: The B2B leader attempts to raise engagement and lead generation with a new format, but will it work?

Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.

It may be a new year, but 2023 shopping habits aren’t going anywhere, according to Barbara Connors, vice president of strategy and acceleration at 84.51, a retail data company under The Kroger Co. Customers are still motivated by price and value, still expecting the shopping experience to seamlessly shift between online and offline channels, and still interested in buying private label goods.

In Q3 2024, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.

Post-pandemic slowdowns and layoffs have developers contemplating unionization. Meanwhile, AI use in game creation gains ground, creating more uncertainty in the sector.