Customers’ expectations for timely, personalized advice have grown.
By bringing the photo-editing tool to mobile, Adobe is lowering the barrier for new creators and could pull users away from competitors with its IP-safe AI tools.
Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators’ business models.
Only 18% of consumers have ever asked their doctor about a drug ad: But when they do, many patients walk away with a prescription for that medication. We explore how pharma marketers can get the most out of their ad campaigns.
In-Jeep ad pop-ups demonstrate how automakers want revenue from connected cars, but aggressive tactics could push drivers to reject paid features altogether
Black History Month marketing adapts as DEI commitments fade: With corporate DEI programs under political scrutiny, some brands are avoiding public campaigns.
Snapchat enhances brand safety features: The changes stand in contrast with Meta scaling back its brand safety commitments.
NBCU and Macy’s deal highlights live events as crucial opportunities: Advertisers reach massive audiences through events like the Macy’s Thanksgiving Day Parade.
Life insurers that lead in customer experience generate higher shareholder returns.
64% of US ad buyers expect to focus somewhat or significantly more on cross-platform measurement in 2025, according to a December 2024 IAB survey.
As the world's largest toy company, LEGO has built a retail empire that outpaces competitors Mattel and Hasbro combined through a sophisticated, centered multichannel strategy.
Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.
Instagram introduces Testimonials: The addition to Partnership Ads lets creators get paid for sponsored comments to boost Instagram’s influencer marketing ecosystem.
Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.
Amazon is testing non-endemic ads in its search results, which link out to products on external websites. It's a move that shows Amazon’s need to demonstrate further growth and non-endemic advertising’s potential to meet that need.
Satya Nadella admits Microsoft underestimated Google’s dominance in search, a mistake that could prove costly as AI-driven search products gain market share.
X adds automated, AI-generated ad creation: The move is another attempt for X to win back brands the platform lost.
Marvel falters while Neon surges: The weekend box office numbers might come down to marketing.
At $30 per minute, Veo 2 targets high-end business users, testing demand for costly AI-generated content.