Meta’s latest AI advertising rollout reveals a significant shift: Free, broad access to AI creative will help win favor with brands, but ethical quandaries are unresolved.
The latest iPads feature AI-driven apps and the fastest M4 chip, boosting the product’s appeal to creators and hinting at a wider AI infusion into the product line.
OpenAI introduces a deepfake detector to aid disinformation researchers during a record election year, targeting potential voter manipulation.
Microsoft moves to reduce dependence on OpenAI with a newwith new model: Microsoft is seeking technological independence, but it also needs cost control to maintain its frontrunner status.
“[Generative AI] is an aggregated view of all we know,” said Tess Kornfield, vice president of product and data science at ThredUP, at our Outlook and Strategies for 2024’s Second Half EMARKETER Summit. Issues with generative AI aren’t always a result of the tech itself. Often, AI exposes existing issues which are exacerbated by the tech’s scale and efficiency. Here are three areas marketers should watch when working with generative AI.
Reddit's user base grows by 37%, revenue up 48%: Despite a $575.1 million loss, new ad offerings and AI deals hint at a bright future.
Microsoft and Sanctuary AI team up on humanoid robots: Advanced AI is invigorating the robotics sector. But industry adoption doesn’t indicate consumer demand.
Increased vulnerabilities and ransomware attacks are driving up costs for businesses. AI adoption could make them even more vulnerable.
Targeting 20% of the world’s high-end chip production by 2030, the CHIPS Act is accelerating investments into digital twin technologies to attract startups.
“The pace of change and innovation is accelerating, and that's bringing with it a lot of big new challenges for advertisers to navigate,” our analyst Jasmine Enberg said during our recent Outlook and Strategies for 2024’s Second Half summit. “It's also bringing pockets of new opportunities as ads become ubiquitous across platforms, creators reshape strategies, and AI powers it all.”
TikTok's NewFronts showcases AI-curated ads and partnerships: Despite regulatory scrutiny, the platform shows no signs of being distracted in its efforts to pursue ad dollars.
On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
Intuit Mailchimp used AI to create a B2B marketing campaign focusing on the “clustomer,” the amorphous and diverse audience brands must reach with ads. The resulting ad performed in the top 5% of Ipsos ads, a success which Intuit Mailchimp CMO Michelle Taite attributed to the team’s willingness to experiment with AI.
Google faces a new challenge as OpenAI prepares to unveil search: The startup could launch a search engine prior to Google’s I/O AI updates. But its revenue model remains unclear.
Shoppers are overwhelmed by choice, but retailers believe genAI can help: Etsy, eBay, and ThredUP are investing in AI-powered search to help customers cut through the noise.
On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
New AI advertising tools introduced by Meta: Updates are designed to boost Reels campaign performance with advanced creator filtering and dynamic product ads.
Google laid off 200 from Core group and will fill gaps by expanding into India and Mexico. Local tech talent is now faced with new challenges.
Anthropic debuts Team plan and mobile app: Its latest offerings could help it gain ground on rivals. But it could face similar scrutiny despite ethics focus.
Apple looks to AI announcements to fuel recovery: Apple's Q2 earnings beat estimates despite falling iPhone sales. It authorized $110 billion for stock buybacks and promised a huge AI reveal ahead