Artificial Intelligence

The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.

The Chinese search giant unveiled Ernie 4.0, an AI marketing tool rivaling Adobe and Canva. This places China on the global AI map, though Ernie’s capabilities still need to be assessed.

Startups are riding the generative AI wave, but for how long? While genAI startups thrive with revenue and funding, profitability may remain elusive, risking a sector-wide setback in 2024.

Generative AI implementation in marketing is well underway. Now, marketers’ concerns have shifted from how to use generative AI to what the technology means for consumer data and privacy, if models are trustworthy, and where human oversight comes in.

Most companies worldwide either haven’t adopted AI and machine learning (ML) yet or are still in the research phases. In North America, 42% of companies haven’t implemented AI or ML, while 22% are rolling it out and 21% are scaling up the technology, according to a June Workday survey.

Amazon bows to Microsoft’s AI-software dominance: It invests $1 billion in Microsoft 365 licenses in an unexpected collaboration, showcasing the AI-enhanced productivity push.

On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

GenAI ignites $2.4 trillion growth in US tech sector: Tech giants’ valuations have boomed over AI, but rapid growth sparks concerns over profitability, ethics, and potential government regulations.

ChatGPT knows who we are: Chatbots’ ability to gather sensitive information from mundane conversations poses privacy risks and could get worse as models advance and gain multimodal capabilities.

Google says it will offer legal protection to generative AI users: The company’s announcement is an attempt to pursue a legal battle that will protect the tech’s future.

AI could be a ticking time bomb for the economy: The SEC chair is warning about significant financial fallout from the technology. Regulators and researchers need to act.

A Google researcher helps crack the million-word AI prompt code: Researchers develop an AI processing advancement that could revolutionize AI’s capabilities, though real-world application is uncertain.

Google’s Bard chatbot makes false claim about the Israel-Hamas war: It’s an example of what a group of Googlers are concerned about regarding the company’s genAI direction.

Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.

Brands, social platforms, and creators seek the right balance in AI rush: Creators eye opportunities as well as risks for sponsored content.

Firefly AI rivals DALL-E and Midjourney but solves the copyright problem by using Adobe’s vast asset library. AI inclusion could boost Adobe subscriptions.

ChatGPT API to get major changes in November: OpenAI will improve its API offering amid an evolving AI landscape. It could help counter the open-source threat.

AI is CEOs’ top priority, not workers: AI-skilled workers are scarce, and a lack of investment in the human workforce won’t bridge the gap. A nuanced adoption approach is needed.

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Its Snapdragon X processors may revolutionize genAI-enabled Windows PCs. Qualcomm is diversifying its interests amid declining smartphone market revenue.