Google will require strict disclosures from AI-generated political ads: The company announced the rule change ahead of the most expensive election season yet.
A new study outlines how AI could target white-collar roles earning above $90,000, but not all roles face extinction. Upskilling is crucial.
Intel joins tech giants like Apple in investing in Arm and focusing on low-power chips for AI. A successful partnership could accelerate chip production.
The explosion of generative AI has moved the “dream” of one-to-one messaging personalized for each consumer closer to reality—but concerns remain. Here are four questions surrounding personalization right now.
On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers’ needs, and AI innovation.
While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024. “We’re investing in all the tried-and-true performance basics,” said Jonathan Yantz, managing partner at M&C Saatchi Performance. “But we’re most excited about the CTV [connected TV] and influencer/creator spaces, since both are so dynamic now.”
Slack and Zoom integrate AI and offer features like conversation summaries and virtual assistance. But siloing these capabilities may hinder interoperability.
A developers conference could accelerate product development and solidify OpenAI’s industry lead. The timing, post-Big Tech fall events, allows strategic response to industry trends.
Its anti-hallucination software presents opportunities in customized technology that could speed adoption.
Many of the sector’s young companies face major sustainability hurdles. But declining site visit data doesn’t tell the whole story.
Alexa + Google Assistant = JBL speaker integration: For the first time, the assistants will be interoperable on smart speakers. More mutually beneficial collaborations could be ahead.
US extends AI chip ban to the Middle East: It could curb an underground market for Nvidia’s H100—while also fueling geopolitical tensions and hindering a multinational AI agreement.
Wall Street is giddy over Google-Nvidia alliance: The duo could accelerate global AI development and adoption, fueling confidence about growth. But talent attrition could spoil the outlook.
Estée Lauder, Uber Eats, Walmart see internal and external opportunities for generative AI: But others are expressing caution due to the technology’s inconsistencies.
By 2026, 90% of online content could be AI-generated. A premium on human-crafted content could follow as regulators race to establish standards for responsible AI use.
Google unleashes AI upgrades at Cloud Next: It’s staying neck-and-neck with Big Tech cloud rivals on AI. Beating the competition requires differentiation, blockbuster performance, and the right pricing.
ChatGPT goes corporate: OpenAI responds to market pressure by releasing an enterprise version of ChatGPT. It rivals a similar offering from Microsoft, signaling growing tension in the partnership.
More healthcare organizations pilot Google’s Med-PaLM 2: Google’s slow-and-steady generative AI rollout could help it gain long-term trust with healthcare partners.
As consumers hunt for the best deals, generative AI will drive $194 billion in consumer spending by enabling brands to provide personalized customer service, marketing promotions, and commerce experiences, per Salesforce. Social media advertising will also have an outsized impact on purchase decisions versus traditional marketing efforts.