Artificial Intelligence

Governments and tech giants allocate billions to AI, raising concerns over dwindling startup funding and innovation in non-AI sectors.

Music stars battle AI over copyright and creativity: A collective open letter and Tennessee's new ELVIS Act underscore the industry's fight for fair compensation.

Google gets its AI footing at Cloud Next: A litany of generative announcements—including a leading AI chip—make investors happy. But will demand for the technology have staying power?

Paramount’s first shoppable marketing partner is Walmart: Paramount+ with Showtime announced an AI shoppable marketing partnership just ahead of Upfronts.

Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are five charts demonstrating how marketers are using generative AI right now.

Spotify uses AI prompts to generate playlists, Nvidia expands into Southeast Asia, and the CHIPS Act grants TSMC funds for a third Arizona chip fab. AI is transcending use cases and expanding regions.

Apple will lay off 700 people in its first major cut since the pandemic. It’s consolidating resources as it shifts to AI development

Google mulls AI search paywall to fund costs, risking organic traffic and ad revenues in the name of growth. Can AI competitors beat it to market?

Meta transforms AI energy into ad revenues: Its strategic AI investments are paying off, but it’s also getting a boost from competitors’ marketplace pain points.

Apple is developing robots for people’s homes: It’s pushing past setbacks by repurposing R&D for a frontier technology with an uncertain commercial future.

AI healthcare milestone: The FDA’s greenlight for AI sepsis tech developed by Prenosis could help make hospitals and clinicians more comfortable with AI.

Cisco, Google, Microsoft, and IBM lead a consortium to tackle AI-related job loss. Meanwhile 200 artists call for an AI ban in music creation.

Walmart Connect is the latest ad exchange betting on AI creative: The company is launching a machine-learning tool to entice small brands and non-endemic advertisers.

Brands expect agencies to understand AI while providing unique value. That means agencies need to walk the line between highlighting their AI innovations and emphasizing their human creative work. Since different agencies provide different value, some, like VML, are showing up to pitch meetings armed with an AI toolbox. Others, like Mischief USA, are letting AI fade into the background as they show off unique outputs.

Opera One is setting a stage for genAI’s shift to desktops and smartphones, challenging giants with a diverse, open-source approach.

Tech titans spar over top AI talent: Google gains a key expert, and three at Meta walk away. Prized employees face a tough decision between the startup and Big Tech worlds.

The company lays off more workers across various units, refocusing on cloud, AI, and online retail to ensure continued market dominance.

Perplexity to integrate ads in its AI search: The startup is aiming to draw bigger advertisers and compete with giants like Google.

Apple’s latest AI outperforms OpenAI’s GPT-4 in contextual understanding: Its ReALM AI model could redefine user experiences across its fast-growing Services segment. But antitrust pressure poses a barrier.

New power for digital stethoscope: An algorithm to help spot heart failure just won the FDA’s ok, and it’s backed by clinical evidence.