To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.
Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.
On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.
Nvidia wants to take its chip market dominance to the next level: It’s adding CPUs to its chip portfolio to rival Intel. It could shake up the PC landscape.
Some AI chatbots reveal racial biases: Medical discrimination against minority patients isn’t new. But if large language models are flawed and relied on in healthcare, the problem could get worse.
Bots make people lazy, study suggests: Humans may underperform when working alongside robots. Awareness of AI’s limitations is crucial for collaboration and workplace efficiency.
On today's podcast episode, we discuss what AI rules the government should focus on first, what to make of AI "nutrition labels," and what concerns us most about the dark side of AI. "In Other News," we talk about a Minecraft milestone and what AI chatbots can tell about you from a conversation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Apple is setting the stage for a colossal faceoff in an already crowded arena as it aims to deploy its genAI by late 2024. Acquisitions could accelerate Apple’s timetable.
More appliance makers join the fold, but supporting an expanding range of interoperable smart home products is a herculean task. Accountability might be a problem.
Generative AI is starting to supercharge the gaming industry: It’s revolutionizing gameplay and development. It also presents challenges in content control and potential workforce implications.
Google wants to share its cloud platform with AI novices: The Big Tech firm is looking to expand its customer base by making its products easier to use. The strategy is solid but misses the bigger picture.
Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.
The music industry is AI’s latest legal opponent: Universal Music Group and two other publishers sued Anthropic for allegedly using their lyrics without permission.
On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.
Advertising Week New York 2023 wrapped up yesterday. This year, conversations moved away from Web3 and NFTs and toward generative AI and retail media. Advertisers were focused on increasing market share and creating shoppable ads. Here are five key lessons we learned from the events.
China targets tech companies for US retaliation: China may thwart Broadcom's $69 billion VMWare merger, reminiscent of past Intel acquisition stalls, amid escalating US-China AI war.
IBM’s AI expertise and Amazon’s cloud dominance could revolutionize contact centers and supply chains as the trend of Big Tech partnerships continues. Smaller players could be edged out.
Google lays off more staff during critical period: It joins other tech firms in a new round of layoffs, intensifying concerns about further reductions despite improved market performance.
Investors’ love of generative AI gets extreme: Balancing genAI’s potential with risks will yield better outcomes for society and the economy.
The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.