Artificial Intelligence

While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024. “We’re investing in all the tried-and-true performance basics,” said Jonathan Yantz, managing partner at M&C Saatchi Performance. “But we’re most excited about the CTV [connected TV] and influencer/creator spaces, since both are so dynamic now.”

Slack and Zoom integrate AI and offer features like conversation summaries and virtual assistance. But siloing these capabilities may hinder interoperability.

A developers conference could accelerate product development and solidify OpenAI’s industry lead. The timing, post-Big Tech fall events, allows strategic response to industry trends.

Its anti-hallucination software presents opportunities in customized technology that could speed adoption.

Many of the sector’s young companies face major sustainability hurdles. But declining site visit data doesn’t tell the whole story.

Alexa + Google Assistant = JBL speaker integration: For the first time, the assistants will be interoperable on smart speakers. More mutually beneficial collaborations could be ahead.

US extends AI chip ban to the Middle East: It could curb an underground market for Nvidia’s H100—while also fueling geopolitical tensions and hindering a multinational AI agreement.

Wall Street is giddy over Google-Nvidia alliance: The duo could accelerate global AI development and adoption, fueling confidence about growth. But talent attrition could spoil the outlook.

Estée Lauder, Uber Eats, Walmart see internal and external opportunities for generative AI: But others are expressing caution due to the technology’s inconsistencies.

By 2026, 90% of online content could be AI-generated. A premium on human-crafted content could follow as regulators race to establish standards for responsible AI use.

Google unleashes AI upgrades at Cloud Next: It’s staying neck-and-neck with Big Tech cloud rivals on AI. Beating the competition requires differentiation, blockbuster performance, and the right pricing.

ChatGPT goes corporate: OpenAI responds to market pressure by releasing an enterprise version of ChatGPT. It rivals a similar offering from Microsoft, signaling growing tension in the partnership.

More healthcare organizations pilot Google’s Med-PaLM 2: Google’s slow-and-steady generative AI rollout could help it gain long-term trust with healthcare partners.

As consumers hunt for the best deals, generative AI will drive $194 billion in consumer spending by enabling brands to provide personalized customer service, marketing promotions, and commerce experiences, per Salesforce. Social media advertising will also have an outsized impact on purchase decisions versus traditional marketing efforts.

Alibaba's two AI models rely on open-source technology for image understanding and complex interactions, reflecting a strategic move toward wider adoption.

Amazon to weave AI into sports broadcasting: It’ll power Thursday Night Football on-screen features with its neural network. We expect other digital entertainment platforms will follow suit.

On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.

AI gives rise to ‘digital sweatshops’: Evidence suggests that the technology’s economic value won’t be equally distributed as the companies building it get accused of worker exploitation.

Google, Meta, and Amazon gear up for AI announcements: Tech’s busy fall event calendar will be packed with AI announcements. We could see new models and new tools.

Publishers continue pushing back against OpenAI: The list of outlets blocking the genAI giant lengthens.