Google Bard’s expansion to 27 countries is stalled over privacy concerns. Competitors could gain EU market share as heightened regulatory scrutiny may force Google to adapt its practices.
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
Search is pivoting toward AI chat. Google has its Search Generative Experience (SGE) and Bard. Microsoft has its new Bing and a partnership with OpenAI. These fundamental changes to search will change user behavior and monetization. Here’s how the new era of search will affect advertising for brands, retailers, and publishers.
42% of CEOs think AI could destroy humanity soon: It signals ample awareness and concern about the technology despite marketplace excitement. There’s a way to achieve safety and economic returns.
Understanding context and ensuring privacy will be a challenge for AI as it helps Gmail users draft and refine emails.
Social media influencers could rival big game developers with Google-backed AI startup: Text-to-RPG tech will catch on quickly with influencers who can sell to large audiences. It’ll get advertisers’ attention.
Apple’s record share surge hints at tech sector recovery, aided by bullish AI outlook and potential growth avenues. However, AI democratization may pose regulatory challenges.
Accenture is investing $3 billion in AI in the next three years. The biggest challenge will be balancing automation with the human component of business operations.
TikTok’s Script Generator accelerates ad creation: New tool crafts video scripts with a click, though caution is advised to avoid generic content.
Ad agencies are split on generative AI. Some are diving into the emerging tech with partnerships and acquisitions. Others are wary of the hype. With major ad platforms like Meta, Google, and TikTok developing their own AI tools, agencies need to establish a clear approach—or risk irrelevance.
Google Cloud lures key customers with generative AI: It’s poised to continue surpassing Amazon on cloud growth buoyed by AI, but Oracle rises as a contender with its Cohere partnership.
‘Tens of millions’ will die from social media, Meta whistleblower warns: Meta gets bad press ahead of its Threads launch. With AI in the mix, social media controversy will worsen.
The CRM solutions giant is unveiling security standards and AI integration for recurring revenue. The success of the pivot remains uncertain due to previous integration challenges.
Bing finds its voice on desktop: Microsoft’s voice assistant pivot could continue to face revenue struggles if it doesn’t look beyond individual users and court companies.
Without its users, Reddit has nothing to advertise against: The company got a tough reminder on Monday when thousands of communities held a sitewide protest.
Amazon presses forward with new generative AI tools: The retailer is determined to show clients and investors it can keep up with OpenAI and Google despite a slow start.
Microsoft gives an accidental look into the future of search ads: A Bing misstep ignites concerns about what advertising looks like in the AI age.
Publishers race to get ahead of artificial intelligence: Axel Springer will seek AI acquisitions as publishers explore ways to integrate the disruptive tech.
US Senate bills show smoke-and-mirrors approach to AI: Lawmakers slowly deal with AI regulation, but the global arms race focus will likely trump robust protections for society.