Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.
Amazon invests in genAI for faster medication delivery: The tech giant hopes that AI will help get prescription drugs to consumers faster. It's still got plenty of competition from established pharmacy players, though.
How AI could change Hollywood forever: OpenAI is in talks with studios to promote the use of text-to-video generator Sora
Canva acquires Affinity, challenging Adobe by expanding into photo editing and design after Adobe’s Figma deal collapses. Key to competition: Affinity’s one-off payment model.
Infrastructure to support quantum computing, artificial intelligence, and cryptocurrency could be falling behind the technology’s widespread adoption.
Unwitting users experience Google’s AI search: Google wants feedback from people who aren’t AI-inclined. Dealing with spam will help build a symbiotic hybrid search platform.
Zuckerberg’s second job as AI recruiter: There’s a mad scramble for top AI talent. Meta’s plan to build an artificial general intelligence will require attracting the best.
Amazon has an ‘AGI for everyone’ vision: Like its Big Tech counterparts, it’s racing to develop the technology. A super-intelligent personal assistant will bring heightened benefits and risks.
Reddit is finally public: Balancing community ethos with ad revenue & AI deals will be key for its market success and user base expansion.
“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.
As Apple waits for its AI moment, its devices and users already have a head start. Microsoft’s AI Surfaces are only available to enterprises, delaying wider adoption.
The UN’s AI resolution rests on a weak foundation: The non-binding measure is a call to action for slow-moving governments but requires a public sector talent base that doesn’t exist.
After Reddit’s IPO surge, driven by AI plans and vast user content, the platform faces a balancing act between new AI market opportunities and preserving community trust.
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.
Apple’s MM1 is a sign that Wall Street’s AI judgments aren’t evidence-based: Tech giants need to consider their customer base and revenue streams to successfully commercialize generative AI.
Hippocratic AI takes aim at nurse tasks: The startup aims to prove its AI is smart and safe enough to replace nurses. It just bagged $53 million, showing the value of a strategy focused on trust and safety.
Meta is first in line for Nvidia’s Blackwell: The two companies are leading the marketplace on AI aggressiveness but remain dependent on sustained demand and the supply chain.
Nvidia’s and Google’s AIs predict climate events, yet their energy- and water-intensive servers risk significant environmental impact. Wider adoption could result in bigger carbon footprints.
The biggest gap between AI's potential and reality in marketing rests in finished products.
South By Southwest was last week, and AI and VR were all the buzz. Gen Alpha is growing up with these technologies, which means the next generation of consumers will not just be used to AI and VR—they’ll expect to see it. Here are three takeaways from our analyst regarding tech trends at the event.