AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger—if they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the “BrXnd: Marketing X AI” conference in New York City.
OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.
Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.
Fintechs like Bitpanda and Public are exploring how AI can help them offer personalized investment advice and analysis to boost engagement.
Fake ChatGPT apps feed off AI frenzy: As generative AI exacerbates digital deception, companies will have to win public approval, which might entail slowing the commercial deployment cadence.
Anthropic wins Zoom’s trust: The startup’s Claude chatbot will become a Zoom feature as it gains momentum in its rivalry with OpenAI, supported by an effective, ethics-focused marketing strategy.
Doximity’s AI chatbot already helps thousands of docs: The company’s massive physician membership could mean many more doctors will soon be using the tool for admin tasks.
OpenAI CEO Sam Altman offers US Senate his AI regulation wish list: US regulatory action on AI might fail to comprehensively mitigate risks including from open-source models.
Baidu's Q1 profits and revenues exceeded market predictions, buoyed by increased advertising spending in the wake of China's post-COVID economic revival and promising future integration of its AI-driven chatbot, Ernie bot.
Amazon plots an upgrade to its search capabilities, with help from generative AI: The retailer is planning to incorporate an AI chatbot to help shoppers with queries, recommendations, and product comparisons.
Google is getting ahead of AI regulation: A change to Google Images will label AI-generated images in an effort to stop misinformation.
Neobank Dave is successfully using AI-driven underwriting to bolster revenues in its quest for profitability.
Google’s Sidekick could kill the nascent prompt engineering field: By offering users prompt suggestions, the feature takes the role of a prompt engineer, threatening the latest tech industry job opportunity.
As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.
Cancer patients, meet Dave: Belong.Life’s conversational AI tool is trained to support oncology patients. Marketers should get acquainted—there are more tools like it coming.
Big Tech balks at EU’s proposed AI Act changes: The EU is proposing strict AI regulations and a Microsoft exec wants none of it. An AI-induced myopia is at play.
Anthropic could overtake OpenAI’s lead with latest upgrade: The startup has invigorated its Claude chatbot with a larger memory in a move that could draw enterprise users away from ChatGPT.
Google holds search market in vice grip, for now at least: AI is reshaping the role of search. Microsoft’s bold moves, new platforms, and regulatory pressure will test Google’s dominance.
Meta showcased upcoming AI enhancements for its business solutions, emphasizing messaging apps and video. It aims to leverage AI to drive innovation until the metaverse matures.
AI is booming among content creators: The technology has become a staple for online influencers, which bodes well for startups. But keeping audiences satisfied might require a more human touch.