Politicians are using AI for election material: Incidents like creating deepfakes of rival candidates could speed up regulation.
Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.
AI selects 70% of what Hungryroot’s customers buy: The technology was key to the online grocery and meal delivery company’s 50% growth last year.
Amazon’s $100M generative AI initiative to counter Google threat: Google’s customer reach, depth of integrations, and AI expertise are hard to match. The fierce competition might create a societal-level predicament.
Generative AI takes spotlight at VidCon: As new tools debut, attendees express mixed opinions on AI's impact on content creation.
On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.
Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
Microsoft wants companies to feed ChatGPT sensitive data: It’s trying to meet demand and keep pace with rivals, but security, antitrust, and regulatory concerns could come back to bite.
AMD makes $135M AI, 6G investment in Ireland: It aims to help data centers handle increased workload from AI, targeting opportunities to sell chips to cloud providers and challenging Nvidia’s dominance.
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.
OpenAI is working toward a major market expansion: It’s blurring the line between nonprofit research lab and tech company, which could create internal, investor, and regulatory friction.
My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.
Is AI already replacing ad agency jobs? A new report suggests 33,000 jobs will be replaced by 2030, but there are signs that it’s already happening.
Hands-on previews praised its eye-tracking and immersive experience. Concerns about weight, its close-to-eye design, and the headset’s unclear purpose temper the buzz.
Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.
Google trails Microsoft on valuation, leads on fundamentals: Microsoft rides high on OpenAI’s tech, but there might be trouble in paradise. Google and Meta are anchored by technical investments.
AI companies are running out of free content to train on: They are working with publishers on copyright deals that could range in the millions.