Microsoft makes a massive de facto AI acquisition through hiring: Inflection’s leaders will run Microsoft’s AI unit as the sector’s power becomes increasingly concentrated.
OpenAI training ‘materially better’ GPT-5 for mid-year release: Chip shortages and a shift in priorities have likely delayed the model’s release. Its ROI might fall short of expectations.
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
YouTube requires AI content disclosure to combat misinformation: It’s a crucial move in the genAI era, affecting everything from brand safety to election integrity.
AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt.
Nvidia unveils its Blackwell AI platform: It showed off its latest AI hardware at a much-hyped conference, but investors always want more. Restrained pricing indicates growing competition.
Microsoft to hold an AI event ahead of Build: It wants its brand to be synonymous with AI PCs. We can expect that Apple will respond at WWDC in June.
By embracing AI, tightening budgets, and risking novel releases, agile game studios look for bigger paydays.
A landmark for AI-driven big data and analytics, the merger aims for advanced cybersecurity with genAI amid a surge in cybercrime losses.
A slip-up shows Amazon ad-buying tools lack basic safeguards: One seller was charged $300,000 in automated ad placements for products consumers couldn’t buy.
Virtual banking assistants like Bank of America’s Erica are taking design cues from ChatGPT and Google Gemini as banks look into adding conversational AI.
The race to provide AI on 2 billion Apple devices could alter the industry’s balance of power. Apple leaning on Google for genAI echoes past deals in Search.
AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.
On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.
OpenAI GPT Store users unhappy with their experience: They’re frustrated by a lack of support and money-making options and low engagement. OpenAI may be taking on too much.
OpenAI sends a warning signal about ad industry jobs: In a recent statement, Sam Altman said the tech could replace 95% of marketing tasks, leading to employment issues.
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Outpacing rivals, Apple acquires AI startups for genAI in products/services. Its vast Apple Silicon base now seeks AI enhancements to round out the ecosystem.
The company integrates genAI into its Fusion Cloud, enhancing marketing, sales, and CX. It’s aiming for an adoption boost by streamlining customer interactions and driving efficiency.
ChatGPT gets a body: The Figure-OpenAI partnership reveals its humanoid robot’s stunning capabilities. Embodied AI is coming to market, likely to be met with polarized reactions.