‘The most powerful tool for spreading misinformation’: A study shows how AI chatbots could make society’s disinformation problem significantly worse. It’s in tech companies’ best interest to guard against it.
From winning “an insane amount of PR coverage” to being nimble enough to strike at the peak of buzz, Aron North, Mint Mobile’s CMO, shares how the ad that had everyone talking came about and what other marketers can learn from his experience.
Is AI-powered search profitable and sustainable? Scaling up commercial generative AI comes with high energy and environmental costs, adding to social concerns. Half-measures on the issue could damage market reception.
Big Tech’s ChatGPT hangover: Microsoft’s bold deployment of ChatGPT has left the rest of Big Tech in a tricky position. Generative AI promises to be lucrative but with serious pitfalls.
Another code red over AI, this time from economists: There’s rising concern about generative AI’s effect on the human workforce. The uncertainty should pique policymakers’ interest in a recessionary environment.
On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.
The Information Age 2.0 is upon us: Google’s latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.
On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.
As of last month, 54% of US adults were not familiar with ChatGPT at all, according to YouGov. Familiarity increased with education level, with 67% of those with a postgraduate degree having some knowledge about the conversational AI product.
Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.
Generative AI’s future hinges on legal battles: With Getty Images and others suing AI companies for theft, advertisers would be wise to stay away from the tech.
Industries ignore AI warning label: Voices of dissent over speedy generative AI deployment are getting louder but may be drowned out by promises of lucrative returns. Risks are mounting.
The jack of all chatbots: Quora’s Poe grants users access to multiple leading chatbots. It has the potential to be popular but also comes with content moderation vulnerability on multiple fronts.
Google seeks ethical high ground: Under pressure from Microsoft’s bullish generative AI investments, the search giant seeks to cling to its ethics goals through its Anthropic deal.
Adversarial relationship with China is bad for tech: Retaliation by Beijing shouldn’t surprise us as Biden eyes more tech sanctions and a US general starts preparing for war.
Alphabet leans on DeepMind for AI support: Google is scrambling to please investors and keep pace with Microsoft’s generative AI ambitions, but sacrificing safeguards might be a mistake longer term.
Search seems like a good bet for disruption—sooner rather than later.
Year of the chatbot: Google’s Apprentice Bard is among many chatbots we’ll see released by the tech industry this year. Investors are excited, but performance and monetization are market hurdles.
In a saturated market and during a cost-of-living crisis, the investing app may struggle to win new customers.