Young shoppers mind brands’ social stances
US boomers aren’t ready for mobile wallets
TikTok minis: The platform's new third-party integration system Jump allows users to embed mini apps in their videos and marks an important step toward TikTok becoming a super app like WeChat.
Do diverse travel ads make an impact?
How US businesses are failing Black consumers
On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
Brand Perception Index: The ANA will now rank brands on how consumers perceive their social impact—but perception isn't reality, and brands should also put their money where their mouth is.
New Pew data shows that while broadband subscriptions are increasing nationwide, certain demographics are lagging behind. Despite a recent emphasis on expanding rural connectivity, lack of affordable internet remains the number one driver of broadband inequality per the data.
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
On today's episode, we discuss whether a federal privacy law is still expected this year, some case studies of how companies are building trust in emerging technologies through privacy, and some best practices on how to differentiate on privacy. We then talk about major retailers' Q1 earnings, why Google is opening a brick-and-mortar store, and whether kids being able to shop online by themselves will catch on. Tune in to the discussion with Insider Intelligence senior analyst Sara M. Watson and analyst Daniel Keyes.
Peacock gets its first dual-release movie: NBCUniversal will bring "Boss Baby 2" to theaters and streaming at the same time, which could help boost Peacock subscriptions in the family market.
Millennials and Gen Xers are gaming on mobile
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.
Maybe kids don't need Instagram: That's the claim of more than 40 state attorneys general, privacy advocates, and public health officials—but Instagram is forging ahead regardless.
The Golden Globes will need a new home in 2022: NBCUniversal will not air the show until its committee executes sweeping change to membership numbers and diversity, among other things.
Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.
Minority-owned small businesses struggled in April
After explosive user growth in 2019 and 2020, TikTok will reach a pivotal milestone with respect to its youngest users. By the end of this year, the video app will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023, according to our latest social user forecast.