In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Jillian Ryan discusses the challenges of personalizing B2B marketing, and highlights some strategies to move beyond simplistic solutions.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Cathy Boyle discusses trends in digital ad pricing, and where prices are rising most dramatically.
eMarketer's Marcus Johnson and Ezra Palmer look at young people's obsessive use of Snapchat and discuss the challenges of extrapolating from that what the future of Snapchat—and social—may look like.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Paul Verna and Gerard Broussard discuss what audience fragmentation means for the TV industry and whether internet-delivered live programming represents a fundamental challenge to the traditional broadcast model.
How much does the average Joe know about cyber security?
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about ad blockers, and who’s adopting them.
Marketers are finally growing familiar with cross-device targeting, even if they are not expertly executing on it yet, Fisher says in the latest episode of eMarketer's "Behind the Numbers" podcast.
In September, eMarketer predicted a 17.2% increase in US ecommerce sales during this year’s holiday shopping season, and a 3.3% increase in total retail sales. How has that projection held up, now that the shopping season is in full swing?
It’s that time of the year when the analysts at eMarketer reflect on recent developments and make some educated estimates about what might (and might not) occur in the year ahead. In the latest episode of “Behind The Numbers,” hosts Marcus Johnson and Bryan Yeager invite eMarketer’s two retail and ecommerce analysts to share their mobile commerce predictions for 2017.
Listen In: Spotlight on Digital Video—Facebook's Fudged Metrics, Hulu Drops Free Service and More Oct 5
This latest episode of “Behind The Numbers” is all about digital video. Hosts Marcus Johnson and Bryan Yeager invite two eMarketer in-house experts to provide their insights on the latest digital video news and trends. Facebook’s video measurement miscalculations are covered in detail, along with the evolution of streaming video monetization models.
In the latest episode of Behind the Numbers, eMarketer's Paul Verna discusses the newest TV-on-the-internet service, YouTube TV.
In the latest edition of the "Behind the Numbers" podcast, eMarketer's Marcus Johnson and Monica Peart break down the global mobile market—how many people have phones, how many have smartphones, and how will those numbers grow? They also discuss the people who don't have mobile phones, and why they don't.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer’s social analyst, Debra Aho Williamson, breaks down some key statistics about audience size, usage and ad spending.
eMarketer analyst Cathy Boyle discusses all things Snapchat in the latest episode of “Behind the Numbers.”
eMarketer's Ezra Palmer and Marcus Johnson talk about net neutrality and Google's controversy in the latest episode of “Behind the Numbers.”
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Nicole Perrin offers an overview of marketing technology—adoption levels, challenges and emerging trends.
eMarketer’s TV and video analysts recap the key trends of 2016—and offer some predictions for 2017—in the latest edition of the “Behind the Numbers” podcast.
eMarketer’s Marcus Johnson and Ezra Palmer play a game of “Thankful or Not Thankful?” What emerging technologies, new devices and blooming internet memes are we grateful for this Thanksgiving?
Much of today’s hype around artificial intelligence (AI) is concentrated in a few areas: enabling futuristic applications like self-driving cars, helping conversational interfaces like chatbots come to life, and making business more efficient and predictable. But in this episode of “Behind The Numbers,” we focus on how AI is being used to spur creativity in areas like art, music and storytelling.
This episode of “Behind The Numbers” explores some of the nuances of influencer marketing in a Skype discussion with Kate LaVail, a social scientist and senior account supervisor at the research and consulting firm Research+Data Insights (RDI), and Tim Burke, the CEO of audience insights software provider Affinio.