The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
Nielsen under private ownership faces challenging road ahead: The company needs to show it can keep up with measurement upstarts.
Computing under the sea: The US is getting an underwater data center. It’s fast, cheap, and efficient, but there might be a limit on how many the ocean can handle.
US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.
We detail the move by retail giants like Walmart into clinical trials and how the data platforms can help maintain equity.
AI becomes a must-have tool for retailers: Dick’s Sporting Goods, Levi’s, Panera, and others are relying on the technology across all areas of their businesses.
Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.
Apple’s return to work revolt reveals the complexity of future of work: A possible recession might change things dramatically
Why do businesses stay with bad cloud providers? Despite cloud overspending, enterprises that try to leave providers face expensive data migration fees. An EU proposal could help restrain cloud monopolies.
Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.
Marketing technology is the most important and difficult purchasing decision. CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
Everything you wanted to know about TikTok but were afraid to ask: Not a TikTok user? Not advertising on the platform yet? This quick explainer tells you what you need to know.
Thursday Night Football expected to reach a smaller audience on Amazon: Still, the retailer’s media network could produce a win for advertisers.
Meta’s brand safety issues persist: The social media giant can’t get a handle on hateful content at a time when ad spend is declining.
Google’s expanding cloud: Weeks after announcing its Latin America expansion, Google Cloud set its sights on Thailand, Malaysia, and New Zealand. Cloud providers are racing for coverage in the APAC region.
New gov’t tool tracks correlation between pollution, social health factors, and patient health: We explain what the government’s new Environmental Justice Index means for community health.
Quality-of-life features don’t amount to privacy changes: Meta is introducing user privacy features to WhatsApp that fail to address longstanding data privacy concerns.