Marketing Technology

Spotify’s looking to become an out-of-home player: The streaming audio leader has purchased naming rights to a major soccer stadium to test ad-targeting capabilities.

In the US, software startups attracted $121.2 billion in venture capital investments last year, more than triple what those in commercial products and services received, at $39.1 billion. Pharmaceuticals and biotech raised the third-highest amount, with $37.8 billion in venture capital.

First-party data is the future of advertising: At least that’s what Omnicom thinks, as it signs a historic deal to use NBCUniversal’s clean room solution.

Metaverse takes center stage at SXSW events: However, Meta’s vision for the concept finds few conference believers.

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

The Ukrainian diaspora talent represents an opportunity for Western brands: Companies are actively looking to hire displaced Ukrainians with high in-demand tech skills.

TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.

Kroger turns to personalization to encourage consumer spending and loyalty: The grocer hopes customized rewards will keep value-conscious shoppers in the fold.

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Satellite Vu commercializes high-resolution thermal imaging from space: Thermal satellite data will be pivotal for companies seeking new economic insights, potentially eclipsing other monitoring technologies because of its breadth.

The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.

Investors eye opportunities with ecommerce sales rising: Commerce tech vendor fabric raised $140 million to help brands optimize the omnichannel experience, while Bloomreach raised $175 million to personalize customer journeys.

Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.

Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences

Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.

The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.

Answers to all your questions about changes to our Briefings