Kroger turns to personalization to encourage consumer spending and loyalty: The grocer hopes customized rewards will keep value-conscious shoppers in the fold.
Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.
Satellite Vu commercializes high-resolution thermal imaging from space: Thermal satellite data will be pivotal for companies seeking new economic insights, potentially eclipsing other monitoring technologies because of its breadth.
The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.
Investors eye opportunities with ecommerce sales rising: Commerce tech vendor fabric raised $140 million to help brands optimize the omnichannel experience, while Bloomreach raised $175 million to personalize customer journeys.
Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.
Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences
Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.
Answers to all your questions about changes to our Briefings
In 2022, increasingly savvy customers expect more from brands than ever before.
Advertisers ask regulators to ease up on ad-targeting legislation: Two advertising groups said banning targeted ads could seriously harm the US economy.
Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.
Third-party cookies may be going away, but first-party data is still yours to own, manage, and protect
Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.
Find out how brands are taking an active approach as data privacy regulations materialize
White House calls major tech firms to a summit: Last month’s widespread log4j vulnerability drew the attention of national security officials who are now looking to plug holes in major software systems.
TikTok aims to generate $12 billion in ad sales this year: Reaching that goal requires the social video platform to lure more large advertisers.
The new year brings new antitrust roadblocks for Big Tech: Meta is facing opposition from the FTC, and Google is feeling pressure from the EU.