Data centers vs. housing: Using energy resources equivalent to small cities, data centers are contributing to London’s housing shortage. The problem will get worse until the data sector prioritizes sustainability.
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
Big Tech earnings buoyed by cloud: Microsoft and Alphabet’s quarterly earnings weren’t as bad as expected, boosting market confidence. But continued strength hinges on cloud divisions that aren’t recession-proof.
Big Tech bands together in New Zealand: Several platforms signed a pact to self-regulate harmful content in the middle of a government review.
Amazon used Prime Day to grow its ad business: Amazon heavily pushed its ad platform to merchants ahead of the sales event.
The most serious threat to Google’s ad tech dynasty is regulation. Google has been at the center of countless antitrust lawsuits worldwide, with governing bodies slowly forcing more balance in the advertising marketplace.
Cloud can’t take the heat: The UK’s heat wave causes Google and Oracle cloud data centers to shut down. Data infrastructure needs better cooling technologies to adapt to climate change.
Google Play goes hands-off on privacy disclosures: The storefront's new permissions policy could make it harder for marketers to verify data standards
AI startups target corporate fear: Mounting recession anxiety is infusing accounting AI startups with cash. Long-term investor interest in AI applications will remain diverse, but startups may have to pivot.
3D-print your inner superhero: A Hasbro-Formlabs partnership delivers personalized 3D printed action figures. It could be a sign of a manufacturing revolution yielding an array of customizable consumer goods.
40% of Gen Z likes to search on TikTok instead of Google: Those numbers come from Google itself, which is eager to deflect monopoly accusations.
Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.
Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.
As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.
Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Clean rooms are becoming critical to the fortunes of Big Media: Snowflake’s new solution with OpenAP demonstrates the importance of first-party data.
Google feels pressure from the EU’s antitrust streak: The company promised to negotiate to pay publishers who appear in search results after a hefty fine.
5G gains momentum through new applications: Consumer 5G adoption may have slowed down, but new markets for private 5G, additional functionality, and new applications are helping spread the bandwidth across industries.
Big Tech is showing cracks under antitrust pressure: An EU probe has pressured Google into loosening restrictions on YouTube ad placement.