Nearly 90% of CMOs and senior marketing executives are planning to increase their marketing budgets in 2023, according to a recent survey by Matter Communications. The top area of investment will be public relations and social media, which over two-thirds of marketers say provided the most ROI over the past year.
Bloomberg ditches third-party ads: Seeing other publishers struggle, Bloomberg has launched an advertising platform with its first-party, self-reported user data.
Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.
Last week, Shutterstock announced a partnership with OpenAI, integrating the DALL-E 2 text-to-image AI generator into its platform.
In-store retail media’s power isn’t dependent on personalization: That makes it significantly easier to deploy.
Musk courts advertisers right before the Twitter deal becomes final: The magnate has realized a “free-for-all hellscape” is not in his best interests.
Google wants users to customize their ad experience: A new hub lets users opt out of personalized ads entirely, but it’s more of an olive branch to regulators than anything.
Bank of America’s Erica reached 1B customer interactions, helped by offering both human and digital assistance.
With an ever-increasing long tail of martech solutions, having an overcomplicated, unwieldy stack is not uncommon.
Google Cloud bets big on Japan: The company will build its first data center on the island next year. Japan’s history, aspirations, and shortcomings makes it ripe for cloud expansion.
US spending on marketing technology (martech) will hit $21.14 billion this year, up 14.3% from 2021. Despite a dip in growth, spend will continue to rise by double-digit rates through the end of our forecast period in 2024.
Railsr has become the latest embedded finance firm to raise money, netting $46M.
Advanced Insights helps restaurants optimize their businesses by identifying sales trends and offering targeted operational recommendations.
Advertisers are flocking to clean room solutions: Where there's opportunity, there's hype—and confusion about security remain.
After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.
Alibaba tries to catch up with Amazon and Microsoft: The cloud giant launched a $1B fund for global expansion. But with geopolitical tension escalating, some markets won’t welcome the investment opportunity.
Salesforce-owned Slack announced Canvas, an integrated feature that allows users to create and edit documents without leaving the application.
Adobe announced last week that it’s buying design platform Figma for $20 billion (or roughly half a Twitter). The news came shortly after Canva announced an expansion of its user-friendly design suite.
Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Tech companies are increasingly centralizing their product strategies around voice assistants by incorporating them into more products to build out their respective ecosystems.
Insider Intelligence spoke with Liz Ritzcovan, chief revenue officer of Hustle, which was one of the first to enable brands to reach consumers over text message. Ritzcovan shares how the company is innovating text marketing, including adding short-form video content.