Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences
Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.
Answers to all your questions about changes to our Briefings
In 2022, increasingly savvy customers expect more from brands than ever before.
Advertisers ask regulators to ease up on ad-targeting legislation: Two advertising groups said banning targeted ads could seriously harm the US economy.
Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.
Third-party cookies may be going away, but first-party data is still yours to own, manage, and protect
Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.
Find out how brands are taking an active approach as data privacy regulations materialize
White House calls major tech firms to a summit: Last month’s widespread log4j vulnerability drew the attention of national security officials who are now looking to plug holes in major software systems.
TikTok aims to generate $12 billion in ad sales this year: Reaching that goal requires the social video platform to lure more large advertisers.
The new year brings new antitrust roadblocks for Big Tech: Meta is facing opposition from the FTC, and Google is feeling pressure from the EU.
Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results
China deems personalized recommendations discriminatory and harmful to user well-being: The new law could discourage users from spending time—and money—on retail and social media platforms.
NBCUniversal launches NBCUnified: The initiative seeks to capitalize as marketers look to enrich their first-party consumer data given the pending demise of third-party cookies.
Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.
Consumers didn’t get the federal privacy law they wanted in 2021: A year ago, we predicted Congress would pass a federal privacy law, but gridlock in Washington and other priorities got in the way.
The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.
Instagram quietly passes 2 billion users amid regulatory scrutiny: The embattled platform made no announcement to mark the milestone, which may only exacerbate concerns about its size.