Marketing Technology

Big Tech’s strategies in the EU could be dramatically overhauled in October: That’s when the Digital Markets Act goes into effect—and it could be huge.

L’Oréal experiments with beauty x tech integrations once again: The global cosmetics giant will launch an in-store experience later this year that lets customers don a headset to receive a personalized fragrance consultation.

A new set of regulations on AI recommendation algorithms went into effect in China on March 1 in an attempt to introduce unprecedented oversight and inject transparency and accountability into an opaque industry. This is the first case of a major economy enforcing such sweeping rules on the machine, and the world is watching.

50 million data points are great, but only if they’re actionable: That’s according to Ashley Ross, head of CX at Bank of America, who we sat down with for an exclusive interview.

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

As consumer privacy concerns increase, so do asking prices for firms that enable first-party data-based targeting: That’s why TripleLift is acquiring 1plusX for $150 million.

A new bill targets acquisitions, but could struggle to get passed: Democrats are backing an antitrust measure that would let them block mergers of over $5 billion.

Meta puts control in advertisers’ hands as it seeks to rebuild trust: The social media giant is hiring a third-party firm to verify a new feature’s effectiveness.

One data center’s waste heat is another building’s warmth: Transforming data centers from energy hogs into sustainable fuel sources is well-timed for Europe’s push away from fossil fuels.

What happened to the FTC’s beef with Amazon? The tech giant’s acquisition of MGM went through without a challenge as the FTC struggles with internal politics.

Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.

Spotify’s looking to become an out-of-home player: The streaming audio leader has purchased naming rights to a major soccer stadium to test ad-targeting capabilities.

In the US, software startups attracted $121.2 billion in venture capital investments last year, more than triple what those in commercial products and services received, at $39.1 billion. Pharmaceuticals and biotech raised the third-highest amount, with $37.8 billion in venture capital.

First-party data is the future of advertising: At least that’s what Omnicom thinks, as it signs a historic deal to use NBCUniversal’s clean room solution.

Metaverse takes center stage at SXSW events: However, Meta’s vision for the concept finds few conference believers.

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

The Ukrainian diaspora talent represents an opportunity for Western brands: Companies are actively looking to hire displaced Ukrainians with high in-demand tech skills.

TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.