AI can reduce breach lifecycles and costs, so why aren’t more businesses using it?
Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.
The end of third-party cookies is nigh: Despite advertisers’ hopes for another delay, Google is beginning its pivot to the Privacy Sandbox.
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Could an open-source approach help Meta catch up to the likes of OpenAI, Google, and Microsoft? Some fear the “move fast and break things” attitude isn’t suited to AI.
Europe still isn’t easy sailing for Meta: Despite a landmark deal with the EU last week, nonmember state Norway is cracking down on ad targeting.
Its latest layoffs hit close to home in Redmond as the company restructures to acquire a gaming giant. Sales, customer service, and support jobs continue to get offshored or relegated to AI.
A new EU-US data privacy deal has been established: The Data Privacy Framework could bring an end to an era of hefty fines for ad tech companies.
TikTok argues that Montana’s ban is unconstitutional: The app filed for an injunction on the grounds that Montana can’t rule on national security issues.
Sarah Silverman doesn’t find copyright infringement to be a laughing matter: Another suit claiming AI models are trained on illicit data.
Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.
On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Meta hits the brakes on launching Threads in the EU: Privacy regulations put a damper on the Twitter competitor's European dreams.
Brands need to prepare for third-party cookie deprecation now. “We’re going backward to less personalized ads and less relevancy, and consumers are frustrated with that,” said Logan Patterson, senior director of global business advisory services at Slalom. Patterson, along with two other senior digital marketers, weighed in on pressing questions about an impending future without third-party cookies at our recent Tech-Talk Webinar, “Designing the Future of Enterprise Customer Data Strategy.”
AI selects 70% of what Hungryroot’s customers buy: The technology was key to the online grocery and meal delivery company’s 50% growth last year.
On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.
Criteo’s GDPR fine looks a lot like the FTC vs. Kochava: The French ad tech firm was fined for failure to comply with the controversial General Data Protection Regulation.
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
Uber's in-app video ads rollout: Play to rake in retail media ad revenues could leave users and privacy advocates concerned.