Marketing Technology

Shopify sees a future in your inbox: The digital merchant platform invested $100 million into a company that focuses on email and SMS marketing.

CX is expensive but can be high reward: Oracle recently laid off employees as the ad outlook worsens, but there’s still plenty to be gained.

AWS vs. Microsoft + Google? Recent reports show Amazon still at the cloud helm, but Microsoft’s bold strategies could leverage Google’s weight while it shores up longer-term climate resilience.

In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.

Data centers vs. housing: Using energy resources equivalent to small cities, data centers are contributing to London’s housing shortage. The problem will get worse until the data sector prioritizes sustainability.

Big Tech earnings buoyed by cloud: Microsoft and Alphabet’s quarterly earnings weren’t as bad as expected, boosting market confidence. But continued strength hinges on cloud divisions that aren’t recession-proof.

Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.

Big Tech bands together in New Zealand: Several platforms signed a pact to self-regulate harmful content in the middle of a government review.

Amazon used Prime Day to grow its ad business: Amazon heavily pushed its ad platform to merchants ahead of the sales event.

The most serious threat to Google’s ad tech dynasty is regulation. Google has been at the center of countless antitrust lawsuits worldwide, with governing bodies slowly forcing more balance in the advertising marketplace.

Cloud can’t take the heat: The UK’s heat wave causes Google and Oracle cloud data centers to shut down. Data infrastructure needs better cooling technologies to adapt to climate change.

Google Play goes hands-off on privacy disclosures: The storefront's new permissions policy could make it harder for marketers to verify data standards

AI startups target corporate fear: Mounting recession anxiety is infusing accounting AI startups with cash. Long-term investor interest in AI applications will remain diverse, but startups may have to pivot.

3D-print your inner superhero: A Hasbro-Formlabs partnership delivers personalized 3D printed action figures. It could be a sign of a manufacturing revolution yielding an array of customizable consumer goods.

40% of Gen Z likes to search on TikTok instead of Google: Those numbers come from Google itself, which is eager to deflect monopoly accusations.

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.

Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.

Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.

Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.