Marketing Technology

Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.

Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.

Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.

Programmatic could be publishers’ Achilles heel next year: A new study finds that 53% of marketers expect to spend less on programmatic ads in ‘23.

Google Topics, the company’s alternative to third-party cookies, saw a 71% year-over-year increase in testing by marketers and publishers worldwide as of September, the strongest growth among the identity solutions evaluated by Lotame. Testing of authenticated, email-based solutions increased by 67%.

Disney ups its clean room measurement capabilities: The media giant enlists VideoAmp to take advantage of advertiser interest in clean room tech.

Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.

Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.

How much information is Google collecting on users? It seems even company employees don’t know, according to court documents unveiled via a class-action privacy suit.

Gen Z consumers expect retailers to get data privacy right: While they won’t give companies credit for having good practices in place, they will lose trust in those that don’t.

NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.

Nearly 90% of CMOs and senior marketing executives are planning to increase their marketing budgets in 2023, according to a recent survey by Matter Communications. The top area of investment will be public relations and social media, which over two-thirds of marketers say provided the most ROI over the past year.

Bloomberg ditches third-party ads: Seeing other publishers struggle, Bloomberg has launched an advertising platform with its first-party, self-reported user data.

Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.

Last week, Shutterstock announced a partnership with OpenAI, integrating the DALL-E 2 text-to-image AI generator into its platform.

In-store retail media’s power isn’t dependent on personalization: That makes it significantly easier to deploy.

Musk courts advertisers right before the Twitter deal becomes final: The magnate has realized a “free-for-all hellscape” is not in his best interests.

Google wants users to customize their ad experience: A new hub lets users opt out of personalized ads entirely, but it’s more of an olive branch to regulators than anything.

Bank of America’s Erica reached 1B customer interactions, helped by offering both human and digital assistance.