Chinese smartphone brands front and center at MWC 2023: The smartphone duopoly may rule North America, but innovative handsets are expected to make waves in Europe and the rest of the world.
TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.
Big Tech layoffs going global: The next wave of layoffs for Big Tech is starting overseas as beleaguered companies pause on expansion and international investments while they restructure.
Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?
Gen Z’s love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come
AR is rapidly becoming a need-to-have for retailers: Over seven in 10 US adults find AR features helpful when making an online purchase.
Chip orders hint at tech’s changing landscape: Big Tech companies are putting in their orders, or canceling them, for next-gen chips, which reveals a lot about their future strategy.
Film and TV companies are expanding into video games: Whether it’s mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood’s next frontier is gaming.
Apple is making strides with a secret CGM project: The addition of a blood glucose monitor to the Apple Watch will drive sales beyond the diabetes patient pool to the “worried well.”
‘Impossible’ sensing using quantum: Researchers develop a sensor that transforms light into electricity with 200% efficiency. It’s part of a growing quantum sensing market that could disrupt the wearables industry.
US consumers spent $2.17 billion on social media apps in 2022, nearly half a billion more than the year before, according to data.ai. Worldwide, social app spend hit $7.28 billion last year, up from $6.32 billion in 2021.
Google’s alleged Chrome-related payments to Apple draw UK regulator scrutiny: Concern arises that the relationship is stifling competition.
2 in 3 US adults are mobile health app users: Two surveys show how much consumers are turning to health apps for fitness and wellness. What’s driving the growth?
Another delay for Apple’s mixed reality headset: It’s been working on the technology for its next big product since 2015, but now delays are due to software and hardware issues. How can Apple succeed at a time of economic upheaval?
Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence’s new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.
Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.
Inaccurate coverage maps could delay broadband initiatives: SpaceX’s Starlink and Comcast have provided inaccurate coverage data, and now customers are challenging their claims.
Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.
T-Mobile outage affects users nationwide: Widespread mobile and 5G disruptions are happening more frequently, with little accountability or explanation. They’re also affecting partner mobile virtual network operators.
For TikTok, the second time’s the charm: The app’s creator fund has had repeated issues with payouts. But rather than adopt another model, it’s revamping the fund.