Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.
Sports betting will grow in 2022 and beyond as states, TV networks jump on board: The industry saw record growth in 2021 and will continue to rise, but views on just how fast differ.
TikTok's and Facebook’s new features bolster commitment to creator economy: The companies unveiled additional resources amid social media platforms' battle to become creators’ digital homes.
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.
Fortnite’s new social spaces illustrate a way to leverage the metaverse: The online video game is using new interactive, non-violent mode in the game to drive user interest and create ad space for brand partners.
On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Despite app satisfaction growth, wealth managers trail banks’ and insurers’ satisfaction scores—but access to advisors and education could help them make up ground.
Twitter insider Parag Agrawal replaces Dorsey as CEO: The company’s former CTO is under intense pressure to grow the user base and ad revenues.
BuzzFeed will premier live video series on TikTok: The move should help stave off stiff competition from other social players looking to make inroads into the live video space.
In an attempt to woo younger consumers, Nike launches a virtual space on the Roblox platform: The immersive experience features physical interaction, mini games with rewards, and an environment modeled after Nike's headquarters.
Snap Map gets an upgrade, opening location-based ad opportunities: The upcoming Partnered Layers feature will work with Snapchat's existing map tools to give advertisers a less-creepy way to target local users.
TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.