Apple’s privacy focus has boosted its ad business: AppTrackingTransparency and iOS 14.5 made the consumer electronics leader millions of dollars.
Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.
This year, a resounding 2.96 billion people worldwide will play digital games, whether via console, computer, or mobile device.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.
Twitter’s ad-centric days aren’t over yet: The platform is still developing new advertising features that take user feedback into account.
Social media platforms in Australia could soon be on the hook for defamation or abuse posted by users: The country continues its year-long crackdown on Big Tech by proposing a measure which would force platforms to adopt new moderation policies, fast.
Twitter attempts to catch up to competitors’ advertising lead: The platform announced a few incremental improvements to its ad products—but will they be enough to compete with Facebook’s dominance?
A new poll reveals Canada may join the US, the UK, and Australia in banning Huawei from the country’s 5G networks.
Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.
Social media platforms are betting on social audio as part of the creator economy: Live audio is becoming less about the platforms that started the trend as more big firms launch creator-focused features.
What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.
Snapchat’s new mental health initiative shows the image problem facing Big Tech: The platform and its competitors are racing to preempt regulator criticisms of their impact on teens in the midst of a battle for new users.
T-Mobile may be running out of time to press its 5G advantage: The company plans to slash its home 5G internet service by 17% in an effort to grow its 5G subscriber count and pull users aways from traditional broadband.