Procter & Gamble tried to find an IDFA workaround: Several US companies helped build a way to track iPhone users without consent—a testament to marketers’ despair amid the deprecation of identifiers, and a source of ethical concern.
As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.
IDFA isn’t dead yet: New AppsFlyer data suggests that tracking opt-in rates could be much higher than the industry’s expectations, a spot of optimism that could make it worthwhile to keep collecting Apple’s Identifier for Advertisers (IDFA).
Though still in the early stages of rollout, 5G technology could bring about positive changes to the retail industry, as retailers seek to maintain their digital transformation efforts and bring consumers safely back into stores in 2021. Retailers will use their IT investments in 5G to enhance the customer experience, both in-store and online.
TikTok and IPG Mediabrands tap creators: The partnership brings creators into the early stages of the campaign creation process, something that’s likely to become common as creators become even more important for short-video marketing.
Instagram for kids draws government scrutiny: Two US senators and two US representatives made their skepticism very clear in a statement regarding the company's new plan to roll out an Instagram for kids.
Grab’s New York-based SPAC signals growing interest in regional startups and will be a good test of the red-hot SPAC market’s viability as an alternative to traditional IPO paths for maturing startups.
Where is Clubhouse most popular?
The mobile provider announced a final date for discontinuing their 3G service and formally pivoting to 4G and 5G.
We expect there will be 159.1 million monthly mobile phone gamers in the US this year, up 1.2% from 2020. That’s 89.5% of all US digital gamers, making mobile phones the leading device by a significant margin.
Businesses have been moving their data operations to the cloud for years, but the low latency, fast speeds, and decentralized architecture of 5G networks will accelerate this trend and create opportunities for financial services firms to design much more flexible teams and offices.
On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.