Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.
New products and technologies announced at CES 2022: We break down outstanding trends and the most compelling Connectivity and Tech announcements from the show floor.
Meta could have created its own AR/VR OS but chose to use a modified version of Google’s Android: Short-term convenience could lead to long-term problems in the metaverse.
2021 was a year of reckoning across various industries due to the worsening chip crisis. Chip and component supplies ran dry, exposing weaknesses in supply chains, while manufacturers scrambled to adjust product lines.
Did Google pay Apple to stay out of the search game? A new lawsuit claims so: Antitrust scrutiny heats up on Big Tech ballooning unchecked into trillion-dollar firms.
On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Sports betting companies tripled TV ad spend in the last months of 2021: With sports gambling available to more people than ever before, operators look to national TV to bring in customers.
Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.
Unlocking the Wi-Fi 6 spectrum could ease the stress on remote workers’ networks: But the cost of compatible routers and devices might not be worth the incremental connectivity benefits.
AT&T, Verizon pushing through with 5G rollout despite FAA’s request for two-week extension: Carriers propose “exclusion zones” to dampen 5G’s interference of aircraft safety systems in airports.
Across industries, apps are trying to become super apps: Turning to delivery, music, and streaming, several major apps dramatically broadened their services in 2021 and became the de facto hubs for their industries.
Oura Ring Gen 3 hit the market—we stack it up against Fitbit Versa 3: We tried it and think it needs better software and more features to compete against popular health-tracking wearables.
Mobile tools and short-form video content are popular with Hispanics: Knowing how this important demographic group accesses and uses content can help marketers devise outreach strategies.
The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.
In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.
Marketers rate TikTok less trustworthy, more innovative than Facebook: Despite amassing over 1 billion users, TikTok still struggles to attract marketing dollars.
What the phasing out of 3G will mean for telehealth in rural regions: As digital health transformation takes US healthcare by storm, rural areas are getting left behind—here’s how the advent of 5G could change that.
Closing the digital divide and improving investment in emerging technologies have been on President Joe Biden’s tech policy agenda since he began his term. The long-awaited Infrastructure Investment and Jobs Act finally passed through Congress in early November with bipartisan support, and it includes funding for increasing the affordability and adoption of high-speed internet in remote and underserved areas. Although not without its problems and compromises, the package provides a strong foundation for lowering the cost of connectivity across the country.
Emerging countries looking to upgrade their network infrastructure have become good starting points for expanding Big Tech’s network provider aspirations.