WhatsApp chases Discord's success with Communities feature: The platform's upcoming tools could help create intimate, niche communities—a formula for high engagement and brand interest.
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Big Tech was unevenly affected by Apple's privacy changes: Facebook and Snap were hurt by their reliance on off-platform data, Google and Amazon leant on their strong search data, and Twitter's brand marketing focus was its saving grace.
If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security.
TikTok’s tip jar is the latest feature aimed at retaining creators: Creators often rely on multiple platforms and revenue streams, but Tiktok and its peers are trying to become one-stop shops.
Facebook earnings hint at slower growth and a challenging road ahead: While revenues surged and beat analyst estimates, executives warned that younger consumer attrition and targeting capabilities could take years to solve.
The smartphone industry is feeling the squeeze of the semiconductor shortage.
On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
Pinterest’s social commerce push will be helped by MRC accreditation: The platform has launched significant social commerce features in recent months, and its accreditation comes as other platforms struggle to provide accurate measurement.