Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.
Social media platforms are racing to attract creators with monetization tools to drive a social commerce wave: Instagram’s new creator subscriptions are a way for the platform to offer money to creators outside of brand deals.
Niantic is licensing out the AR tech that helped make Pokémon Go a breakout success: It announced a development kit called Lightship, opening the door for brands to create their own mobile AR experiences.
WhatsApp chases Discord's success with Communities feature: The platform's upcoming tools could help create intimate, niche communities—a formula for high engagement and brand interest.
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Big Tech was unevenly affected by Apple's privacy changes: Facebook and Snap were hurt by their reliance on off-platform data, Google and Amazon leant on their strong search data, and Twitter's brand marketing focus was its saving grace.
If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security.
TikTok’s tip jar is the latest feature aimed at retaining creators: Creators often rely on multiple platforms and revenue streams, but Tiktok and its peers are trying to become one-stop shops.
Facebook earnings hint at slower growth and a challenging road ahead: While revenues surged and beat analyst estimates, executives warned that younger consumer attrition and targeting capabilities could take years to solve.