Mobile

What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

Snapchat’s new mental health initiative shows the image problem facing Big Tech: The platform and its competitors are racing to preempt regulator criticisms of their impact on teens in the midst of a battle for new users.

T-Mobile may be running out of time to press its 5G advantage: The company plans to slash its home 5G internet service by 17% in an effort to grow its 5G subscriber count and pull users aways from traditional broadband.

Twitter looks to diversify its revenue streams by selling MoPub to AppLovin: The deal comes in light of new revenue goals and ongoing changes to mobile ad tracking.

Four years from now, eMarketer estimates that mcommerce will account for over 10.4% of all retail sales in the US. To take advantage of that growth, retailers will need to double down on their efforts to find and serve a mobile audience.

Telegram could become serious competition for WhatsApp: The app's popularity only grows every time WhatsApp faces issues.

WhatsApp’s messaging dominance comes to the fore as markets recover from Monday’s outage: The outage could lead to more international calls for scrutiny and regulation of the platform and its owner, Facebook.

New IDC data predicts the value of emerging tech like XR and smart home devices will grow to $524.9 billion by 2025.

Is TikTok ready to take on Amazon? ByteDance wants to launch an international ecommerce platform; whether it rolls out as a TikTok integration, or as a standalone app, will be a litmus test for the strength of the US social commerce market.

They’ve managed to weather the shortage better than other sectors, but data shows the toll on smartphone sales may be heavier than previously expected.

Apple rakes in billions from games despite not making them: Despite record profits from games, the company is facing threats to its dominance on a number of fronts.

On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Facebook is going forward with its cross-app messaging integration: The company is aggressively integrating its apps despite being in the middle of an FTC lawsuit that aims to break up the services.

On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.