Procter & Gamble is the world’s top advertiser: The consumer goods giant is expected to beat Amazon this year after losing its title in 2020’s rankings.
Mailchimp is looking for a buyer: The email service provider is seeking a $10 billion valuation as it continues to diversify from its email marketing roots.
Diverging post-cookie strategies: Some are pumping the brakes on preparations, while others are embracing Unified ID 2.0.
Instagram adds another ad product: The social platform is testing ad units within its Shops interface.
The FCC’s first-ever mobile broadband map is an attempt to correct for years of inaccurate FCC broadband data, but it doesn’t let users meaningfully compare carrier performance.
AT&T and Verizon hope crowds returning to stadiums and music venues will provide attractive 5G use cases. But most consumers remain unaware of 5G—and new virus variants threaten to upend telecoms’ plans.
Wearables can take diabetes management to the next level : Fitbit is linking up with diabetes-focused health-tech firm LifeScan to merge their blood glucose and health tracking capabilities to improve diabetes management—we unpack why this program could gain more attention from payer and provider customers than other digital diabetes solutions on the market.
Asset management apps’ 200% crypto boost
Q2 photo and video app spending: US consumers spent the most money in video streaming apps like YouTube and Twitch, but social apps are grabbing an ever larger slice of the pie.
The FTC rebuked Facebook’s decision to disable the accounts of NYU researchers investigating the company’s political advertising. Though Facebook needs to limit data scraping to regain users’ trust, its own opaque transparency efforts are forcing independent researchers to violate its terms of service.
Mobile gaming’s multibillion-dollar market