Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.
In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.
Android users spent more time watching TikTok than YouTube in the US: YouTube still reigns overall, but it could be ceding ground on mobile devices.
Facebook is getting back into social games: The platform will let users predict the outcome of pop culture events as it tests the waters of sports betting.
Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.
On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
On today's episode, we discuss what exactly happened to the amount of time people spent on mobile over the last few years, what will happen to it going forward, whether the calming of the pandemic has a direct correlation with reduced mobile screen time, and which mobile activities folks will keep doing into the future. We then talk about why Apple's not slowing down, a bill that aims to impose new rules on app stores, and some new mobile shopping behavior research. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Messaging app Telegram exceeds the 1 billion download threshold: the WhatsApp competitor continues its popularity with users especially concerned with privacy and personal freedom.
South Korea's new laws make changes to Apple and Google app stores near inevitable: The US and EU won't be far behind, and mandatory 15% to 30% fees could soon be a thing of the past.
Apple’s new iPhone may have the ability to send calls and messages using satellite internet. The feature would offer a connectivity alternative in areas without 4G/5G—while giving satellite internet companies a new use case.