The gaming gender gap: The number of male teens who found in-game ads the most captivating was more than triple that of female teens, though this may be the result of female preference for mobile over PC and console gaming.
Apple sold more than 100 million iPhone 12 models worldwide in the seven months since their launch. Increased consumer demand for 5G capabilities and aggressive promotions from carriers likely contributed to the sales boost.
Samsung is primed to poach more of the wearables market: The tech giant unveiled its latest UI development for its Galaxy Watch—this, combined with its collaboration with Google could beef up its competitive edge in the wearables market.
The cloud computing giant acquired Wickr, an encrypted messaging app popular with the public sector. The acquisition will allow AWS to tap into increasingly popular encryption services and potentially court future government and military contracts.
Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.
India’s painful and ongoing struggle with the coronavirus pandemic will lead to a second consecutive difficult year for brick-and-mortar retail sales. At the same time, the public health anxieties constraining overall retail will continue pushing consumers toward digital solutions. We anticipate an extended boom for ecommerce in India, including 27.0% growth this year, for $66.76 billion in sales.
On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.
Ecommerce sales at Walmart, including Sam's Club, will reach $67.39 billion in 2021, per our forecast.
Apple tried going small with last year’s unpopular iPhone 12 mini, but a big-screen affordable model could succeed where the mini failed.
Are virtual clinical trials just as good as in-person? HumanFirst and Duke’s Clinical Research Institute are studying how clinical trials can best use remote monitoring tech—which starts to answer the big question of whether digital health tracking data is reliable enough to inform big healthcare decisions.
On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Employers and their workers don’t see eye to eye on mental health: A new study reveals employees don’t always agree with how accepting their workplace is of mental health issues—here’s how digital mental health benefits could come in handy.
Google's consolidating its health records and Search talent teams into its Fitbit business—this could signal its intent to pair Fitbit with personal health records, giving it enough ammo to catch up to Apple.