We forecast that this year, adults in China will spend an average of 3 hours, 16 minutes (3:16) per day on smartphone activities, which we define as excluding calls on the cellular network. Up 25 minutes, or 14.6%, from 2020, this total will vault China to first place in the world for that metric. The US will drop to No. 2, with adults there spending 3:10 on smartphones daily.
The top 5 countries for Twitch installs
Taking the witness stand, Tim “Not a Gamer” Cook showed off his evasive moves dodging questions about App Store profitability. Apple’s Epic battle may wrap up soon, but Big Tech’s antitrust wars have just begun.
Google I/O Day One: Wear OS, quantum computing, and 3D video conferencing were highlighted on the first day of Google’s annual developer conference.
A new generation of carmakers are racing to corner the electric vehicle market in China, and Nio is one major player that galvanizes customer loyalty with an ecosystem of social networking, ecommerce, and other services on its app.
Millennials and Gen Xers are gaming on mobile
The WhatsApp privacy showdown continues: Regulators in Germany blocked this weekend's controversial data-sharing update and are looking to take the fight to the entire EU.
Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
Yelp boosts small businesses: The platform is rolling out new, more expansive targeting options as we head into a full-swing summer.
KakaoTalk use is nearly universal in South Korea
Foldable smartphone shipments will soar past 18 million
China eyes the ‘next stage of the internet’: The country hopes its two-pronged approach to early blockchain and 5G adoption will help establish itself as a global leader in the internet’s next generation.
Apple set an industry standard with its privacy nutrition labels. Now Google is following suit with new app safety disclosure requirements.
Mobile advertising consolidation: Mobile gaming giant Zynga will acquire Chartboost in a move that will let the company reduce costs associated with third-party network fees.
Another mobile carrier joins the telehealth bandwagon: Boost Mobile is tapping K Health’s telehealth services for its customers—underscoring how mobile carriers are wading into telehealth space amid the 5G wave.