US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.
Uptake of 5G in Japan is still low, but the iPhone 12 may give the country a 5G boost.
Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.
Since the pandemic, mobile gaming in China has picked up: In Q3 2020, growth in mobile game users spending accelerated by 32.5% year-over-year (YoY) to RMB 50.85 billion, compared with a 7.8% increase a year earlier, according to gaming research institute CNG.