Apple placates mobile advertisers: iOS 15 will allow advertisers to get postback data directly from Apple, rather than going through an ad network—a huge help for marketers hungry for data in a post-IDFA world.
The hype around ad blocking may have died down, but plenty of internet users are still taking steps to avoid ads. Marty Krátky-Katz, co-founder and CEO at ad block revenue recovery firm Blockthrough, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why some internet users block ads, what types of ad experiences are considered the most annoying, and how publishers' approach to monetizing ad blocking users has changed over the years.
Push notifications push away users
Getting smart with accessories
On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.
Afterpay and Klarna affirm their dominance
The recent launch of Huawei’s Harmony OS across mobile devices will alleviate its reliance on Android and could put a dent in Google’s global mobile OS dominance.
WhatsApp wants more businesses: The messaging platform is streamlining business onboarding and expanding messaging capabilities as it works to become a hub for business-to-consumer communication.
Following months of controversy surrounding its privacy policy update, WhatsApp announced it would no longer penalize users for refusing to accept the update’s terms. But for WhatsApp, the reputational damage is done.
Subscription-based mobile games are leveling up
Years of faltering smartphones forced the company to abandon its handset segment, but increased demand for consumer electronics has presented LG with a well-timed strategy pivot.