Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.
On today’s episode, we discuss how Gen Zers are different from older generations in that a lot of their financial services product consumption will be embedded within non-financial service-specific experiences. In our "Headlines" segment, we examine how convenience plays a major factor into Gen Z decision-making. In "Story by Numbers," we discuss Gen Z’s use of Apple Pay in consumer finance and if consumers can find competitive prices while using embedded finance experiences. And in "For Argument's Sake," we debate if more than 10% of Gen Z or Gen Alpha will go their whole lives without establishing direct relationships with financial service providers. Listen in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Eleni Digalaki.
Both Amazon and its payment partners can benefit from the massive sales event
The bank will nab the portfolio from Barclays in 2025. Here’s how it could benefit from Lufthansa’s massive customer base
They partnered with EV charging platform Virta to become early market movers
High food prices push shoppers to buy private labels: Store brands accounted for a record share of grocery purchases in the first half of the year.
Bud Light’s popularity plummets: The brand’s multiple missteps related to transgender influencer Dylan Mulvaney have driven consumers to other brands.
eBay’s growth strategy relies on fashion resale: The company’s acquisition of authentication platform Certilogo will enable it to scale up its offerings without damaging consumer trust.
Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.
Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn’t taken off yet. Here are five charts to help elevate your social commerce strategy.
The program also includes automatic daily redemption, another highly valued cash-back feature
But the company wants to keep the in-demand returns capabilities, so it partnered with provider Loop
The licenses could help Twitter bring in as much as $1.8B by 2028
Mastercard AI solution helps nine UK banks predict and prevent scams: With FedNow due any day, combating fraud in real-time payments has taken on a new urgency.
Student loan payment resumption could shock unprepared borrowers: But it’s an opportunity for financial institutions to do some proactive outreach and strengthen their customer relationships.
“Click-to-cancel” may not be so simple: The FTC’s proposal requiring companies to provide easy cancellation methods is getting pushback.
Influencer brands like Prime and Feastables are thriving: Consumers are willing to pay a premium for brands by creators like MrBeast, Logan Paul, and KSI.
UK cosmetics brand Lush’s sales are falling: The company’s CEO says the brand’s popularity has been waning since Brexit.
Amazon’s European business is under pressure: The retailer’s iRobot acquisition is being investigated by the European Commission, while a strike in the UK could derail Prime Day sales.
US shoppers are mostly staying away from social commerce: Just 14% have made a purchase via social media.