Amazon expands last-mile fulfillment capabilities in Mexico: The retailer’s ecommerce sales in the country will grow twice as fast as its US ecommerce business this year.
TikTok Shop became available across the US last week. The social video platform has a lot to gain in retail and ad revenues, but it risks facing the same challenges Meta has had with social commerce on Instagram—users' reluctance to actually complete purchases in app. But with sister app Douyin setting the blueprint for TikTok’s social commerce endeavors, the platform isn’t starting from scratch. Here’s a look at TikTok’s social commerce strategy and potential in five charts.
Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon’s case), per Comscore Inc.
Flexport is in trouble: The logistics startup’s revenues fell 70% in the first half of 2023, while falling freight rates and growing competition from Amazon are weighing on its growth prospects.
On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Big Tech’s shift to support products longer and enable right-to-repair is becoming more important than feature upgrades and innovation.
US buyers’ most valuable metric when assessing campaign performance on retail media networks isn’t return on ad spend (ROAS) or ROI. It’s incrementality, according to May 2022 data from Criteo.
TikTok and Pinterest have different approaches to social commerce: While Pinterest leans into shoppable ads, TikTok spends big on building an end-to-end ecommerce ecosystem.
Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year’s 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.
US consumers kept spending in August: But there are signs that how and where they’re willing to open their wallets is changing.
Lidl, Aldi see UK market share gains stall as competitors cut prices: Both discounters will continue their aggressive expansion strategies in a bid to reach shoppers still struggling with the cost-of-living crisis.
Amazon looks to improve its seller and customer experiences: The retailer embraces technology that aims to make its platform easier to use.
Disputes have blown past pandemic-era highs, leading to more overall fraud
The card will benefit from the popularity of gaming but is entering a precarious credit card market
Credit cards are enjoying a volume boost from growing travel demand
Indonesia mulls social media sales ban: Platforms like TikTok and Meta may need strategy shifts.
TikTok is rolling out its Shop feature to all 100 million US users (per our May forecast), using a tab on the home screen to drive users to the marketplace and allowing videos directly containing purchase links, in order to drive in-app ecommerce traffic.
The US consumer remains resilient: While there are a host of reasons to expect spending to fall off a cliff, there are also many reasons to expect growth to continue.
The IAB and MRC propose retail media guidelines to help solve the industry’s measurement problem: The framework is meant to improve transparency and ensure consistency across RMNs.
Brands must balance personalization with privacy considerations and ensure product pages are comprehensive and complete. Lower-funnel ad tactics and easily accessible shipping and returns info also help to encourage purchases. Here are four strategies to boost online conversion rates.