Brands, social platforms, and creators seek the right balance in AI rush: Creators eye opportunities as well as risks for sponsored content.
On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Retail media on the rise in Latin America’s ad landscape: It’s making its presence felt vis-à-vis social media and search engines.
Amazon Fresh, despite failing to gain traction with its brick-and-mortar endeavors, is trying to assert itself in the grocery space. Its customer base, though much smaller than competitors like Walmart and Target, is attractive to consumer packaged goods (CPG) advertisers because those shoppers are open to trying new products.
Domino’s sales slid in Q3: The company’s core customer base is feeling pinched and becoming more selective about splurging on a restaurant meal.
Ikea slashes prices on a range of products: The move could help it convince cash-strapped shoppers to spend.
Consumers are worried about their finances as inflation outpaces wage gains: But they’re willing to spend during holidays and promotional events, provided the price is right.
Prime Big Deal Days exceeded Amazon’s expectations: While shoppers focused on cheaper essentials, the retailer showcased its supply chain capabilities.
Gen Z teens cut spending in response to inflation: Shoppers in this cohort are shopping more often at off-price and ecommerce retailers to save money, although the beauty category is as resilient as ever.
Launching 13 products can help Klarna capture more consumers as holiday shopping picks up steam
The feature can boost customer engagement with the wallet and help it better compete against Apple Pay and Google Pay, which already have similar functionality
This can help Amex compete against Visa and Mastercard in the country and capitalize on the market’s growing credit card volume
Luxury sales are returning to normal: LVMH’s revenues rose 9% YoY in Q3, a sharp decline from 17% in Q2 as consumers around the globe rein in spending.
Target adjusts self-checkout strategy: The retailer is the latest to pull back on the technology amid concerns over theft and limited cost savings.
As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media’s growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.
Google’s shift to passkey authentication promises industry-wide adoption, giving users both convenience and enhanced security while reducing the threat of phishing attacks.
There’s no easy way for brands to steer clear of sociopolitical issues: Because nearly everything has become political, companies need to find ways to authentically convey their positions.
On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.
US retail digital ad spend will grow 14.2% next year to reach $84.00 billion, or 28.6% of total digital ad spend, per our forecast.
Creator economy reaches beyond social networks: Marketers invest in influencer content for TV, out-of-home, and other digital media.