On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.
Sweetgreen finds digital sales deliver big: With two-thirds of those sales coming through its website and app, the chain can collect data on consumer preferences and behavior.
Why Narvar is picking up returns at consumers’ homes: By streamlining the returns process, the vendor aims to help retailers restock returned items faster while also boosting customer satisfaction.
Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.
Is it time to rethink the gig worker-based business model?: Amazon alters jobs for grocery-picking gig workers to help meet growing demand for online orders.
Sberbank and others are looking to China’s state-backed UnionPay to combat Visa and Mastercard’s exit from Russia.
Aether, from the sky, makes diamonds: Aether’s use of carbon dioxide to create diamonds paves an economically viable path toward turning CO2 waste into valuable commodities.
“The Batman” proves people will still pay for a movie: Rather than wait 45 days to see it at home, North American consumers spent $128.5 million over the weekend to see the blockbuster.
Bed Bath & Beyond faces pressure from activist investors to reinvent itself: The retailer’s struggle to adjust to an ecommerce-centric retail landscape opens the door for a potential sale.
Insider Intelligence spoke with David Sykes, head of Klarna’s North America division.
Tencent’s WeChat lowered its SMB fees in response to a government directive, and CBDC adoption may complicate business further.
Kroger turns to personalization to encourage consumer spending and loyalty: The grocer hopes customized rewards will keep value-conscious shoppers in the fold.