Retail & Ecommerce

Magic Spoon eyes offline growth: The D2C cereal brand, which first became available at some Target stores last summer, will soon be on shelves in more than 6,800 stores nationwide.

Breaking down Amazon’s layoffs: Its 18,000 job cuts are spread across a variety of business units and locations and could indicate where Amazon plans to pull back on investment this year.

Returns have always been expensive for retailers, but right now they’re at an all-time high. “We’re seeing a lot of the fast-fashion retailers like Zara and others like J.Crew, and Abercrombie & Fitch starting to charge return shipping for online orders,” said our analyst Sky Canaves. But there’s more to it than charging. Here are six strategies for reducing returns.

It’s applying for state regulatory licenses—but it still needs to deal with other hurdles standing in the way.

Some 58% of Association of National Advertisers (ANA) marketers used retail media networks last year, according to a report from the ANA. In the next year, expect to see more movement from marketers outside of consumer packaged goods as brands look to take advantage of the recession-friendly ad space.

Travelers may want to let loose on vacation, but they want their premium travel credit cards to be locked down tight. The most in-demand feature of these cards is free identity theft insurance, with 53% of prospective users in the US saying it was “extremely valuable” to them, according to our “US Premium Travel Credit Card Emerging Features Benchmark 2022” report.

Grocers are less willing to put up with price hikes as inflation eases: Whole Foods is the latest retailer to ask suppliers to lower prices to relieve pressure on consumers.

Intel, Groupon, Workday announce layoffs: The historic bloodletting in Big Tech isn’t letting up anytime soon. While laid-off workers are left to evaluate their options, some companies are eager for Silicon Valley talent.

Walmart chips away at Amazon’s marketplace dominance: The big-box retailer is offering discounts for new sellers just as Amazon raises fees.

Buy with Prime launch could be a turning point for Shopify: The ecommerce platform raised prices and diversified its retailer appeal to protect revenues, but could still take a hit should merchants flock to its biggest rival.

Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.

Despite slower spending growth, both companies managed to pull in more customers—positioning them well in the long term.

The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

Housing market-related brands and retailers face a tough road ahead: Sherwin-Williams is pessimistic about its ability to grow given high inflation and a weak US housing market.