On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.
Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Back in 2020, we predicted that PayPal would make a number of big acquisitions this year to help enhance its offerings.
Major marketing campaigns are raising awareness of buy now, pay later (BNPL) among consumers and are going into overdrive for the holidays.
Affirm, Afterpay, Klarna, PayPal, and Zip have until March 1, 2022, to respond to the consumer watchdog’s inquiry.
Many gift-givers are saying ‘Bah Humbug’ to physical goods in favor of experiences: 17% plan to buy experiences rather than physical gifts, though supply chain woes could be fueling this trend.
Is live shopping everything it’s hyped to be?: Social platforms race to provide live shopping in the US, even as it’s unclear whether audiences are responding.
On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.
Landor & Fitch’s innovation chief on brands and sustainability in 2022: Luc Speisser argues that brands must understand consumers’ nuanced positions on sustainability.
Brazil-based credit startup Open Co, India’s BNPL card fintech Uni, and cannabis card provider SuperNet are all meeting unmet payment needs.
AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, AirAsia could blaze a path for travel and other industries not endemic to the mobile space. Companies looking to expand their mobile business should take lessons from its journey, wherever its final destination may be.
Apple closes three stores, adding to concerns about retail disruption: The temporary closures raise new questions about how the pandemic might affect holiday sales—but could click and collect benefit?
Insider Intelligence spoke with Andy Berman, vice president of Gopuff Marketing Solutions.