Retail & Ecommerce

TikTok will surpass 1.5 billion users in 2022: Despite challenges, TikTok has proven resilient and will likely command marketers’ attention and ad spend.

Johnson & Johnson plans to turn its $15 billion consumer health segment into a new company: Diversification is no longer in vogue, with minimal synergies between the professional and consumer divisions.

Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.

The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.

Meta still tracking teens despite claiming it would limit how advertisers can target them: The company is accused of making misleading statements to the public and lawmakers.

On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Enabling cryptos into products like Apple Pay and Apple Card could open up monetization and engagement opportunities.

Google’s $2.8 billion EU antitrust fine is the latest in a wave of action against Big Tech: The search giant and other major tech firms face criticism across the globe for anti-competitive search practices, and new regulation could forever change their hold on digital markets.